Search Engine Optimisation or, "SEO" is the process of improve a website's ranking in the results produced when a user searches against particular keywords. For example, a client selling furniture in the UK might wish to increase their ranking when a user searches for "furniture" on Google.
SEO can present your business to a whole new potential client base and can be an immensely effective form of marketing. Surveys show that users trust so-called, "natural search results" - the search results returned by the search engines based on best match - far more than paid adverts and of course there is no 'cost per click' associated with boosting your natural ranking.
Cantarus can work with you to help improve your search engine ranking and boost your sales and brand exposure. Please contact us for more information.