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Stop. Printing. Hashtags.

August 2018 1 min read

Hashtags in their current form oringinally appeared organicially on Twitter. They were created by the community as a way to start grouping together distinct tweets into a coherent narrative.

Since those humble beginnings the hashtag has taken on a life of its own. Like all good communication devices, the nuances associated with using a hashtag have abounded.

They're now across most of the dominant social media platforms, and new generations are growing up with a new meaning for those four crossed lines.

Through their use, like-minded Instagrammers can find one another, would-be influencers can find their target markets, and anyone with a keyboard can comment on issues in the news.

But there's a problem.

It's so bad I had to take to my keyboard.

Stop. Printing. Hashtags.

There's been a curious uptick in billboards, posters, even shopping bags, bearing hashtags thought-up by marketing teams across the country.

But here's the thing: the moment you remove that hashtag from the platforms it's designed for, it loses its intrinsic value.

Hashtags are an organic, user-generated phenomenon. Successful marketeers run campaigns across social channels with embedded hashtags - never having to beg for attention unlike a plastic bag that says "Join the conversation #PleaseLikeUs".

Users create their own hashtags all the time and the community votes on the best with their own posts.

But analog hashtags are like your dad throwing on a cap backwards and shouting "hey fellow kids!"

That's literally how ridiculous it looks. Stop it. Stop it now.

Begging for engagement like this screams irrelevance - something no marketing force should ever accept.

Written by Tom Walters Hashtabolitionist

The views expressed in this article are solely those of the author unless explicitly stated. Unless of course, the article made you laugh, in which case, all credit should be directed towards our marketing department.