Every day the talented Cantarus team collaborates to build the best user experiences we can. Whether we’re content strategising or perfecting pixels, we aim to apply our craft to our customers’ often challenging and exciting requirements.
But building your own website is a totally different game.
Over the past nine months we’ve completely rebuilt our entire brand identity and asked ourselves how we best put together a story that represents the creativity, experience and ongoing focus we bring to every project.
Today I’m excited to unveil two major components of this journey: our new branding, and a website to go with it.
Building a visual language capable of communicating our core ethos is no small task. But utilising our tried-and-tested branding methodology we were able to create something that excels at representing the modern Cantarus, and the direction we’re excited to be heading in.
This process began with an exploration of the existing brand - sorting through the elements we felt aligned and didn’t quite align with the modern Cantarus. From typography to tone-of-voice every inch of our new identity has undergone a detailed refinement. We also audited our existing website content, and removed elements which didn't meet the standards of the new identity.
Spinning the Web
As one of our core solutions, and one with which we have decades of collective experience, the web was a key focus for the project. Building upon the powerful DNN Evoq content management system, our developers created a platform upon which our new brand and content shines.
What’s more: we were able to deliver this in just over two months - a staggering feat given the sheer size of the task at hand. By utilising an agile project methodology with tight feedback-loops and iterative development cycles, potential inefficiencies throughout the build process were completely eliminated.
This is only the beginning. Standing still in our industry isn’t something we’ve ever done, and we don’t intend to start now. The entire project team is still at work to enhance our new home on the web, so you can expect new links to crop up, animations to appear and above all: an ever-improving user experience to unfold.
Over the next few weeks we’ll be exploring the process we undertook to arrive at this point - with articles detailing our brand exploration, new visual identity and how we leveraged the latest web technologies to build this very website.
I’m extremely proud of the team here, and excited for the stories that will be written in this new chapter.