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DNN vs. Umbraco: Which Content Management System is Best for Your Business?

September 2018 3 min read

DNN and Umbraco are two of the leading enterprise content management systems and both have their own distinct benefits. So, which is the best solution for your business?

The proper answer would be something along the lines of “Well, it really depends on your requirements, your organisational structure and your overall objectives”. But this is the internet and proper answers don’t have a place here. We want answers, and we want them quickly.

And if it’s quick answers to CMS questions you’re after, I’m only too happy to oblige.

We will be examining each CMS’s performance in three key categories: editing experience, community support, and analytics integration – and you will hopefully be able to glean which system best suits your needs.


Editing Experience

The content-editing experience is likely to be the most important factor in determining your ideal CMS. Of course, every CMS will allow you to edit content – it would be spectacularly useless if it was unable to deliver its core functionality – but each CMS differs in the way in which users can edit content.  

If you’re a non-technical user, DNN is probably going to be your preferred option due to its WYSIWYG editing experience. WYSIWYG stands for “What You See Is What You Get” and lets users edit content directly on the page. Umbraco, on the other hand, provides a separate user interface and is geared towards users who are a bit more comfortable with front-end code.

Your decision on this front would essentially boil down to the skillset of your content editors, and whether your approach to content is communal or sourced from a chosen few.


Community Support

The community that evolves around any software product is an important factor to consider when making your CMS decision. Much like a dog, a CMS is for life – not just for Christmas, so the support from the product’s wider community will be vital for your organisation’s ongoing success. Umbraco is heavily led by its community – with much of the support and functionality coming from developers across the world. Obviously, it’s great for the community to have such an important role in the product but this approach can lead to a level of uncertainty in the longer-term.

DNN, whilst still attracting an active community, operates under the leadership of the DNN Corporation. This approach allows for a greater level of certainty since the leadership can inform developers of any future plans and ensure that everyone remains on the same page.


Analytics Integration

Content editors are a fussy lot. No longer are they happy with posting a blog, a press release, a new web page and simply guessing whether it’s bringing in traffic and engaging users; they actually want evidence and statistics to support this content. Madness.

Luckily, both DNN and Umbraco allow you to add Google Analytics to your website. Much like the content-editing experience, the DNN integration is a little easier and guides the user along via an intuitive user interface; Umbraco/Google Analytics integration requires the user to edit code on the back-end of the website.


So does this make the CMS procurement decision any easier now? Does it make it any more difficult? Or does it not really change your opinion at all? Hopefully, it was the first of these options, but if you would like to have a chat about CMS options in greater detail, feel free to drop me a line at [email protected]

Written by Joe Sanders The Content Manager's Content Manager

The views expressed in this article are solely those of the author unless explicitly stated. Unless of course, the article made you laugh, in which case, all credit should be directed towards our marketing department.

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