A Need to Increase Conversion Rates Across Platforms
With the festive period approaching, equipped with the knowledge that charitable donations increase during this time, Action for Children (AfC) wanted to ensure that their donation journey was at peak performance and converting as much traffic as possible. It was clear that the weakest part of the donation journey was landing page performance, particularly on mobile devices. With over 63% of all traffic coming from mobile devices, it was vital that the donation journey was accessible and easy-to-use for users on-the-go.
The existing landing page didn’t offer the flexibility that AfC needed in order to improve conversion rates and display the required information to users in a visually-pleasing format.
AfC approached Umbraco CMS Gold Partner, Cantarus, to redevelop their donation landing page with a mobile-first design, with a view to increasing their conversion rates across all platforms.