Having inherited AfC’s existing web presence, Cantarus was tasked with redesigning the landing page and concept creation for a series of donation components throughout the journey. We collaborated on initial designs that were then converted into fully interactive prototypes.
Competing ideas on the most effective user experience, which included button-based and slider-based donation components, were compared through our design collaboration portal. We worked these initial designs into interactive concepts and tested these to get an idea of which would provide better interaction. Ultimately, we selected the concept of the buttons as this had more structure and was easier to use. It was also more fluid and simple for the user to select which donation they wanted, and more responsive on mobile.