Having inherited AfC’s existing web presence, Cantarus was tasked with redesigning the landing page and concept creation for a series of donation components throughout the journey.
We collaborated on initial designs which were then converted into fully-interactive prototypes. Competing ideas on the most effective user experience which included button-based and slider-based donation components were compared through our design collaboration portal.
We worked these initial designs into interactive concepts and tested these to get an idea of which would provide better interaction. Ultimately, we selected the buttons concept as this had more structure and was easier to use. It was more fluid and simple for the user to select which donation they wanted, and it was more responsive on mobile.
The donation page was built to be manageable and customisable internally. We wanted to display the existing functionality that AfC already had in place in a more intuitive way, such as the configurable price points and options on whether to start with a monthly or single donation selected.
We added a prominent call-to-action (CTA) to the donation page with an encouraging statement: “For every £1 we spend, 92p helps children and families.” The CTA also includes an optional message which prompts users to come back to the monthly donations, and information is provided for each price point when selected. All of these elements are configurable in the back office which makes the Umbraco editing experience seamless for the AfC team.