5 SEO Trends to Look Out for in 2022
3 min read
Google is constantly making changes to its search algorithms year on year. Although these changes are often fairly minor, they can still significantly affect your search ranking. As such, you should definitely be investing in SEO for the long haul.
Staying on top of SEO trends can be challenging, but it’s a must if you want to stay ahead of the competition and avoid being left behind. Here are our top 5 SEO trends you should be looking out for in 2022 to stay one step ahead of the game.
Of course, video has been a huge SEO trend for the past few years, and certainly isn't going anywhere in 2022.
It's no secret that Google favours video, and it should be a central part of your SEO and marketing strategy if it isn't already. With the rise of video apps like TikTok and other social platforms adopting stories, it's no surprise that we're seeing a rise in video content. Video consumption is predicted to rise next year with a whopping 85% of users saying they would like to see more video content from businesses.
While the main advantage of video is a better user experience, video also provides a direct ranking boost by increasing the amount of time a user spends on your page.
Utilising YouTube is a great way to improve your search rankings – YouTube currently has 1 billion active users, so there’s ample opportunity to make your brand known.
Here are a few of our top tips for a successful video:
- Optimise your video titles, tags and descriptions
- Use an engaging thumbnail image to encourage views
- Create useful, engaging content which serves to help your target audience
- Upload videos to multiple platforms
- Make sure your videos are mobile-friendly
#2 Long-Form, High-Quality Content
Content is King – how many times have you heard that phrase before? But it’s true, and it’s still very much the case in 2022.
Content affects everything in SEO. Web pages containing longer-form content tend to get more visibility than short-form articles – articles with 2,000 or more words generally get more readers. But why is this? Well, if people are spending more time consuming your content, that tells Google that they’re enjoying it.
To succeed in 2022, you need to be producing content that is relevant, valuable and useful. Understand your audience, understand their intent, and give them the solutions they need through top-quality content.
#3 Mobile Optimisation
Mobile-first is nothing new, and it may even seem like old news in 2022. But, when Google introduced mobile-first indexing for all websites, having a mobile-optimised site became a bigger priority than ever.
Your SEO strategy cannot overlook mobile – do your sentences flow well on a mobile screen? Have you checked your images don’t get in the way of your text? When a huge percentage of your traffic comes from mobile devices, it is vital you take appropriate action.
If you don’t have a responsive website or a dedicated mobile site, then, getting one is a must, or you risk missing out on reaching prospects who are browsing using multiple devices.
#4 Voice Search
“Alexa, where’s the cheapest Happy Hour near me?”
People want answers right now, and it’s a lot quicker and less effort to ask out loud rather than typing out a query.
When voice search was first released back in 2012, a lot of people assumed it would be just another addition to the Google graveyard. However, now we know more about it, it seems that voice search cannot be ignored in 2022. It's only a matter of time before voice search becomes the primary form of search, so we should expect this trend to be a game-changer in 2022.
#5 Featured Snippets
A featured snippet is essentially a summary of an answer to a search query – they provide quick, concise answers. It’s displayed by Google, right at the top of the SERP result, above even paid ads.
To get your content featured, you need to be answering the questions which your target audience are asking. Aim for question-based search queries and relevant keywords, and adapt your content strategy in order to catch those featured snippet opportunities.
Editor's Note: This post was originally published in April 2020 and has been updated for accuracy and comprehensiveness.