5 SEO Trends to Look Out for in 2020
4 min read
Google is constantly making changes to its search algorithms year on year. Although these changes are often fairly minor, they can still significantly affect your search ranking. As such, you should definitely be investing in SEO for the long haul.
Staying on top of the changes in SEO trends can be challenging, but it’s a must if you want to stay ahead of the competition and avoid being left behind.
We’ve put together a list of the top 5 SEO trends and tactics you should be looking out for in 2020 to stay one step ahead of the game.
We’re starting off with a fairly obvious trend, one that has been around for a while but certainly isn’t going anywhere in 2020. That’s right – video.
It’s no secret that Google favours video, and it should be a central part of your SEO and marketing strategy if it isn’t already. Video consumption is predicted to rise next year and even after that, expected to eventually reach an average of 100 minutes spent watching video online per day by 2021.
While the main advantage of video is a better user experience, video also provides a direct ranking boost by increasing the amount of time a user spends on your page.
Utilising YouTube is a great way to improve your search rankings – YouTube currently has 1 billion active users, so there’s ample opportunity to make your brand known.
Here are a few of our top tips for successful video:
- Optimise your video titles, tags and descriptions
- Use an engaging thumbnail image to encourage views
- Create useful, engaging content which serves to help your target audience
- Upload videos to multiple platforms
- Make sure your videos are mobile-friendly
#2 Long-Form, High-Quality Content
Content is King – how many times have you heard that phrase before? But it’s true, and it’s still very much the case in 2020.
Content affects everything in SEO. Web pages containing longer-form content tend to get more visibility than short-form articles – articles with 2,000 or more words generally get more readers. But why is this? Well, if people are spending more time consuming your content, that tells Google that they’re enjoying it.
To succeed in 2020, you need to be producing content that is relevant, valuable and useful. Understand your audience, understand their intent, and give them the solutions they need through top-quality content.
#3 Mobile Search Continues to Dominate
Mobile-first is nothing new. If your website isn’t optimised for mobile in 2020, you need to get this sorted as a top priority.
In July last year, Google introduced mobile-first indexing for all websites. In a nutshell, this means that Google now predominantly uses the mobile version of all content for indexing and ranking.
Consequently, your SEO strategy can no longer overlook mobile – do your sentences flow well on a mobile screen? Have you checked your images don’t get in the way of your text? When a huge percentage of your traffic comes from mobile devices, it is vital you take appropriate action.
#4 Voice Search
“Google, where’s the best Happy Hour near me?”
People want the answers right now, and it’s a lot quicker and less effort to ask out loud rather than typing out a query.
When voice search was first released back in 2012, a lot of people assumed it would be just another addition to the Google graveyard. However, now we know more about it, it seems that voice search cannot, and should not be ignored in 2020. 20% of mobile queries are voice searches, and as mobile continues to grow, we should expect voice search to be a game changer.
According to a recent study by ComScore, half of all searches are estimated to be done by voice this year. With technology like Siri and Alexa taking over homes all over the world, it’s safe to say that talking tech will be even more powerful in future. Using more natural language to answer questions directly is key to optimising for voice search. Domain authority and traditional search rankings also play a big role in the appearance of voice search results.
#5 Featured Snippets
A featured snippet is essentially a summary of an answer to a search query – they provide quick, concise answers. It’s displayed by Google, right at the top of the SERP result above even paid ads.
To get your content featured, you need to be answering the questions which your target audience are asking. Aim for question-based search queries and relevant keywords, and adapt your content strategy in order to catch those featured snippet opportunities.
If you would like some help with your SEO strategy, please visit our SEO Consultancy page for more information, or get in touch at [email protected]