Cantarus to Deliver Mobile App Strategy for Royal College of General Practitioners
2 min read
Cantarus will be delivering the ‘Membership in your Pocket’ program for leading primary healthcare membership organisation, the Royal College of General Practitioners (RCGP) in order to drive engagement with over 50,000 members.
Powered by Cantarus’ innovative white-label app platform for membership, MemConnect, the project will unify the Royal College’s extensive member offering into one, easy-to-use mobile app at a fraction of the cost traditionally associated with producing best-in-class apps.
Simon Bowen, Executive Director of Membership and International at RCGP, comments:
“At RCGP, building impactful engagement with our membership is critical – it’s one of our key strategic objectives contributing towards our vision; Great Doctors, Great Care. Our Membership in your Pocket program is ambitious – to make it simple to access and engage with RCGP whilst also providing valuable insights to inform development of personalised, one-to-one member support.
After reviewing the market, we chose Cantarus’ best-in-class MemConnect mobile app platform for membership organisations to deliver the program. Its combination of near-total customisability, ability to integrate with our sizable back-office infrastructure, short time to MVP and low, predictable costs, made a compelling proposition, particularly when combined with Cantarus’ track record in the membership sector and an excellent cultural fit between our teams.”
Lee Adams, CEO & Co-Founder of Cantarus, said:
“We’re absolutely delighted to welcome RCGP as a client. RCGP is undoubtedly one of the most high-profile and respected brands to select MemConnect and their involvement is a clear signpost to the growing importance of the MemConnect platform. Working with organisations like RCGP is the very definition of being a leading digital agency, particularly in the membership sector, and we look forward to delivering a revolutionary mobile engagement experience for their members.”