Designing The Process
Creating beautiful designs that effortlessly guide users though rewarding journeys requires a refined, repeatable process. Regardless of medium we follow three key principals for every design process:
#1 Understanding Our Users
A deep understanding of how our end-users will interact with our solutions is key to
the creative process. In understanding context, desires, expectations, and emotional
state, we’re able to construct designs which are enriched with an appreciation of the
overall user experience, rather than an isolated digital product.
#2 Brand Awareness
Every brand tells a story, and every design is part of that narrative. As such, when
building solutions, our creatives seek to gain a deep understanding of the brand for
which the solution will be built. Once complete, a design language can be defined
and used across the creative process, informing not only how solutions should look,
but focussing on what emotional response we are attempting to elicit.
In practice this approach begins with the aggregation of as many brand assets as
possible, alongside the functional specification for the solution.
Collaboration is central to the Cantarus working process. Our partners are tightly
integrated into our creative design process, and provide input and feedback from an
early stage. Our design collaboration portal enables our designers to post interactive designs
online and share them with stakeholders – allowing, for instance, users to
experience how a menu will work, long before a single line of code is written.