The Association for Financial Markets in Europe (AFME) is the voice of all Europe’s wholesale financial markets, providing expertise across a broad range of regulatory and capital markets issues.
AFME wanted to re-platform their existing website to enhance content manager flexibility and integrate with their CRM system more effectively. Their existing site was limited by technology that didn’t afford the required levels of flexibility and agility that are expected of a modern CMS. Content management was becoming a burden on admin staff – processes like updating the committee directories and member details were time-consuming and limiting.
They approached us looking to re-platform their website to DNN Evoq – an enterprise CMS. A new, robust platform was essential, as well as an agency that would be able to get the most out of it. As experts in delivering digital solutions on all editions of DNN Evoq, AFME selected Cantarus for the job. The key project goals were simple:
- Increase content management flexibility,
- Dramatically enhance the AFME brand through a high-quality online presence,
- Fully integrate the website with CRM,
- Ensure a seamless transition to the new environment.
Following a two-day on-site workshop with the AFME team, together we compiled a list of pain points with the current platform and formalised an effective plan for the future.