The Association of Anaesthetists are a 10,800-member strong organisation representing the life-changing, life-saving profession of anaesthesia through supporting and inspiring their global community. The Association’s conferences, journals and online resources serve the purpose of educating and informing the community, with respected guidelines continually improving the standards of patient safety. With this in mind, it was crucial that The Association’s website reflected their strong brand and message.
The Association approached Cantarus to rebrand their existing website as they were in the process of rebranding from the Association of Anaesthetists of Great Britain and Ireland (AAGBI) to the Association of Anaesthetists. They were also in the midst of changing their CRM alongside rewriting the majority of their web content, which made the process even more complex.
The existing website was fairly basic, cumbersome and did not provide a good user experience (UX). The Association wanted their new website to be accessible on all devices, including mobile. Their content wasn’t very clearly laid out and with limited search functionality, it made it difficult for users to find key areas on the site.
They had several microsites for their annual events that needed to be migrated onto the main website. In addition, the Association had a number of disparate resources that needed to be organised and migrated, some of which needed to be accessible only to members. The Association therefore needed a simple, intuitive way to manage their resources. They also required a new content management system (CMS) that would allow them to manage content and resources on the website effortlessly, without the need to rekey information across several pages.
There are different types of membership for the Association, so Cantarus needed to implement a more user-friendly way of directing potential members to the correct membership forms. For instance, students, trainees, and consultants all use different application forms with varying fees, depending on what country they came from.