On the whole, the project was very much a success. From the Association’s perspective, the new site has recently helped to facilitate one of their most successful major conferences (Winter Scientific Meeting 2020), with an increase in online registrations of 11% from the previous year. For the first time in its history, the Association can now track online income directly to the marketing channel which secured the booking or purchase. This will be a significant cost-saver in the long run and will help the organisation to achieve key strategic aims.
With the ability to update and maintain the site and upload fresh content, the Association has saved on any unnecessary costs to hire an external content agency for support. Since the website went live, the average time spent on a page on longer-form content (such as blogs and oral history interviews) has increased by over 2 minutes, evidencing that the presentation of the new site is working to get the right content to the right users, at the right time.
Other highlights include:
- 11% increase in online registrations from the previous year for their major conference,
- Considerably improved UX,
- Much easier content management,
- Dramatically enhanced security,
- Better-quality website performance overall.