Chemical Industries Association
Delivering a unified and streamlined web presence
The Chemical Industries Association (CIA) is committed to providing expert advice and services to its members, including training for implementation of new regulation, alerts to changes in policy & legislation, and guidance on how to engage with regulators.

The CIA is the most influential association in the industry and utilises its leverage to affect policy change for the benefit of its members. The organisation is recognised as an expert in safety, environmental, and employment issues, on both a domestic and international level.
The CIA’s web estate included six separate websites, which while maintained under the same brand, didn't adhere to a consistent theme or structure.

The CIA wanted all of the websites to be redesigned, following an overarching style, which would ensure that their visual identity was easily recognisable.

Our in-house design team rejuvenated the existing design, maintaining a universal motif across the entire site. This improved the overall trust of the CIA brand and led to a more cohesive user experience.

The CIA also asked for these separate sites to be migrated onto a single platform, making changes easier to implement across their web estate. After a thorough review, existing content was migrated to the DNN Evoq platform, facilitating a more unified look and feel across the entire estate, as well as allowing the CIA’s internal content editors more control over their messaging.

However, the CIA was unable to demonstrate its depth of content due to the constraints of the existing design. We developed a content slider to serve as the focal point of the home page in order to present content in a more effective way.

The move to the DNN Evoq platform allowed for smooth integration with the CIA’s membership provider, Silverbear. To accompany the improved content structure, the content personalisation features that we incorporated into the new websites ensured that CIA members felt more valued. Once logged in, each member now receives a personalised package of news, event listings, and professional qualification information to enhance the overall member experience.
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