Alongside understanding the ETF’s key systems, audiences, and management processes, key staff were also asked to complete our Digital Competency Framework survey to establish a baseline and identify where digital skills and process gaps exist.
The framework explores areas such as customer experience, digital marketing, insight, risk, content production, and product development, and enables the production of a detailed set of recommendations outlining how existing resourcing and processes could be evolved to better serve organisational objectives. Like many organisations, the ETF were keen to ensure that they continuously improve and that they are able to measure the impact of that improvement to their customers and members.