IAL’s new brand identity is simple but confident and highly effective. We produced detailed brand guidelines and marketing templates including social media banners, email signatures, and email newsletter templates, to enable IAL’s team to be more self-sufficient and support the new brand themselves going forwards.
We then moved onto the web phase of the project. The new site is built on Umbraco
using customised themes and designs, and IAL has benefitted from our expertise on all things Umbraco.
The new site and brand launch went live with a bang in August 2021 and has since received fantastic feedback from IAL and their users alike.