One of the main issues IRSE faced was a need to improve the overall UX. There were several microsites for areas like exam information and continued professional development (CPD) information, but locating these materials wasn't easy. The pages that did exist within the main site were inconsistent – the ‘Local Area’ pages were visually different from each other and didn’t contain the same information. From a user’s perspective, the site was unclear. IRSE’s goal was to significantly enhance their online presence, showcasing a site that was much more fitting for their brand. They tasked Cantarus with entirely redesigning and re-platforming the site so it was in line with their brand guidelines and responsive across all devices.

We built the site on DNN – an enterprise-level CMS – to allow IRSE more control over their content. The site can be edited with no technical skills required, so content can be kept up-to-date effortlessly. With DNN’s modular structure, we were able to build the site with an easily extensible architecture, allowing IRSE to adapt and evolve its web offering over time.

We migrated the microsites into the main site, considerably reducing the prior laborious process required in the site’s administration. In particular, the ‘Licensing’ section (which was previously a microsite) contained some great content, so migrating this into the main site massively improved SEO. It's now much easier for users to find exactly what they need. Previously, SEO wasn’t performing too well due to the limitations of the old system. One of the benefits of DNN is its built-in SEO tools for metadata. These can easily be handled by content managers who might not even have prior technical knowledge.