Enhancing the Digital Experience for IRSE
The IRSE is the professional institution for all those engaged in, or associated with, railway signalling and telecommunications, train control, traffic management, and allied professions. As such, they needed a website that emphasised everything that their organisation represented.
Their previous site was built internally on a now-outdated version of SharePoint, presenting several issues. The site was dated, and no longer represented the IRSE’s brand or values. As well as this, it wasn’t mobile responsive and didn’t provide a great user experience.
To add to the problem, very few members of IRSE staff had the technical knowledge to update the site so content quickly became outdated. To work around this constraint, staff had begun adding new content by creating PDFs and manually attaching them to existing pages as ‘Related Documents’. Unfortunately, this led to a lot of valuable content being unable to surface correctly due to limited search functionality and poor navigation. This also harmed the overall SEO ranking of the website.
One of the main issues the IRSE faced was a need to improve the overall UX. There were several microsites for areas like exam information and continued professional development (CPD) information, but finding these materials was challenging. The pages that did exist within the main site were inconsistent – the ‘Local Area’ pages were visually different from each other and didn’t contain the same information. From a user’s perspective, the site was fairly unclear.
IRSE’s goal was to significantly enhance their online presence, showcasing a site that was much more fitting for their brand. They tasked Cantarus with entirely redesigning and re-platforming the site, so it was in-line with their brand guidelines, and responsive across all devices.