A key requirement of the project was improving navigation and providing a better UX. As such, we restructured the main navigation to have six menu items to keep things simple. Navigation across the site is much more intuitive thanks to appropriate sign-posting sitewide, and our Cantarus mega-menu module which allows IRSE to feature certain news or upcoming events.
To tackle the inconsistency of the previous site, we templated the new site so each page followed a consistent layout and contained the same information, to ensure a seamless experience.
Re-Platforming to DNN
We built the site on DNN – an enterprise-level CMS – to allow IRSE more control over their content. The site can be edited with no technical skills required, so content can be kept up-to-date effortlessly. With DNN’s modular structure, we were able to build the site with an easily extensible architecture, allowing IRSE to adapt and evolve its web offering over time.
We migrated the microsites into the main site, considerably reducing the prior laborious process required in the site’s administration. In particular, the ‘Licensing’ section (which was previously a microsite) contained some great content, so migrating this into the main site massively improved SEO. It's now much easier for users to find exactly what they need.
Previously, SEO wasn’t performing too well due to the limitations of the old system. One of the benefits of DNN is its built-in SEO tools for metadata. These can easily be handled by content managers who might not even have prior technical knowledge.
A vital factor of IRSE’s member value proposition (MVP) is accessing the latest resources and publications. Therefore, it was crucial that these materials had limited access and were only visible to IRSE members on the new site. By leveraging DNN’s built-in granular permission controls and deeply integrating with IRSE’s CRM system, we have empowered IRSE with the ability to show and hide content on a user-by-user basis.