Using the Discourse Forums platform, we designed and built an online community filled with engaging content and conversations. Once the community launched, the strategy execution accelerated.
Online community engagement often starts with the content – people come for the content and stay for the conversations. These valuable conversations can evolve to form meaningful long-term relationships. All the engagement activity from Member Connect is recorded, and a metrics-focused strategy will ensure that any data targets are hit.
The first data challenge was to identify the people that NHS Charities Together supports directly. As an organisation with a corporate membership structure, any NHS Charites Together member charity employee is eligible for services. Previously, capturing this information was a manual process with mixed results. Discourse’s ability to confirm email addresses and batch users based on email domain syntax simplified this vital data-gathering task.