Simplifying to Enhance
We integrated the existing Silverbear Membership Solution with the Cantarus-built website in order to deliver the seamless user experience sought by the PLSA.
The integration allowed for instant access to up-to-date member data, eliminating the need to check multiple systems to determine whether the information is correct.
We implemented simple design touches throughout the site influence the user’s perception and position the site as a professional representation of a professional organisation.
We were faced with a unique challenge with regards to go-live – the PLSA was already live so the content would need to be migrated on the day of go-live. To support this requirement, we built the Automation Import Tool, which allowed the user to select a section of the existing Sitecore site and then import the entire page structure – including text, graphics, Dispatch articles and CRC resources – into the DNN Evoq platform.
We also ensured that the new site’s navigation and information architecture would be optimised to reduce journey friction and provide a much better user experience than what is currently available.
The brand new platform drives member engagement and the integration between the PLSA’s CRM system and the Cantarus-built website presents a far greater number of business opportunities.
A challenging go-live, in which a full content migration was achieved in a single day, completed a speedy implementation and gave the PLSA a platform to build member engagement.