PLSA - CRM and DNN Website - Digital Agency Manchester & London UK

Unifying the PLSA Website & Membership Solution

Categories

Web, Membership

The Pensions and Lifetime Savings Association (PLSA) is a trade association for those involved in designing, operating, advising, and investing in all aspects of workplace pensions.

PLSA was not satisfied with its existing website, content structure, or its overall design. They required a more unified experience across the website and membership solution which would allow for all user journeys to take place on-site, with the ability to feature content and events from their CRM, regardless of where the user is within the site.

A UNIFIED EXPERIENCE.

The website redesign was just the first step in a long-term project with PLSA, and therefore the new website needed to be suitably extensible to support any future changes.

We integrated the existing Silverbear Membership Solution with the Cantarus-built website to deliver a seamless user experience. This integration allowed for instant access to up-to-date member data, eliminating the need to check multiple systems to determine whether information is correct.

We implemented simple design touches throughout the site which would influence the user’s perception, and position the site as a more professional representation of what is a highly professional organisation.

We were faced with a unique challenge with regards to go-live – the PLSA was already live, so the content would need to be migrated on the day of go-live. As such, we built the Automation Import Tool which allowed the user to select a section of the existing site and then import the entire page structure – including text, graphics, Dispatch articles, and CRC resources – into the DNN Evoq platform. We also ensured that the new site’s navigation and information architecture was optimised to reduce journey friction and provide a significantly better user experience.

The new platform further drives member engagement and the integration between the PLSA’s CRM system and the Cantarus-built site presents a far greater number of business opportunities. Despite a challenging go-live, completing this speedy implementation gave the PLSA a platform to build and enhance their member engagement for the future.

OPTIMISATION. ENGAGEMENT.