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Pensions and Lifetime Savings Association

Integrating the Silverbear Membership Solution with DNN Evoq for an engaging member experience.

Unifying the PLSA Website & Membership Solution

By integrating the Cantarus-built website with the Silverbear Membership Solution, we were able to deliver a simplified yet effective platform for all users.

Providing a more Unified Experience

The Pensions and Lifetime Savings Association is a trade association for those involved in designing, operating, advising and investing in all aspects of workplace pensions.

The PLSA were not satisfied with their existing website, its content structure or its overall design. They needed a unified experience across the website and membership solution which would allow for all user journeys to take place on the site, with the ability to feature content and events from CRM, regardless of where the user is within the site.

The website redesign was just the first step on a long-term project with the PLSA, and therefore the new website needed to be suitably extensible to support any future changes.

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Simplifying to Enhance

We integrated the existing Silverbear Membership Solution with the Cantarus-built website to deliver a seamless user experience. This integration allowed for instant access to up-to-date member data, eliminating the need to check multiple systems to determine whether the information is correct.

We also implemented simple design touches throughout the site which would influence the user’s perception, and position the site as a more professional representation of what is a highly professional organisation.

We were faced with a unique challenge with regards to go-live – the PLSA was already live, so the content would need to be migrated on the day of go-live. As such, we built the Automation Import Tool, which allowed the user to select a section of the existing Sitecore site and then import the entire page structure – including text, graphics, Dispatch articles, and CRC resources – into the DNN Evoq platform. We also ensured that the new site’s navigation and information architecture was optimised to reduce journey friction and provide a much better user experience than what was previously available.

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The new platform drives member engagement and the integration between the PLSA’s CRM system and the Cantarus-built site presents a far greater number of business opportunities. Despite a challenging go-live, in which a full content migration was achieved in a single day, completing this speedy implementation gave the PLSA a platform to build and enhance their member engagement.

Cantarus have given us a really powerful platform that we can use to start engaging our members. The seamless integration of our website and CRM delivers a much more coherent UX. We can’t wait to start making the most of it.

Stephen Judkins, Website Manager