Simplifying to Enhance
We integrated the existing Silverbear Membership Solution with the Cantarus-built website to deliver a seamless user experience. This integration allowed for instant access to up-to-date member data, eliminating the need to check multiple systems to determine whether the information is correct.
We also implemented simple design touches throughout the site which would influence the user’s perception, and position the site as a more professional representation of what is a highly professional organisation.
We were faced with a unique challenge with regards to go-live – the PLSA was already live, so the content would need to be migrated on the day of go-live. As such, we built the Automation Import Tool, which allowed the user to select a section of the existing Sitecore site and then import the entire page structure – including text, graphics, Dispatch articles, and CRC resources – into the DNN Evoq platform.
We also ensured that the new site’s navigation and information architecture was optimised to reduce journey friction and provide a much better user experience than what was previously available.
The new platform drives member engagement and the integration between the PLSA’s CRM system and the Cantarus-built site presents a far greater number of business opportunities.
Despite a challenging go-live, in which a full content migration was achieved in a single day, completing this speedy implementation gave the PLSA a platform to build and enhance their member engagement.