The Institute recognised the unique, critical role that banks play in pivoting the global economic system to redirect capital and accelerate positive change across economies. Every single banking professional should consider responsible and sustainable practices in their day-to-day decision-making.

In collaboration with UNEP FI, the Institute, and one of the largest organisations for international development cooperation worldwide, PRB Academy is a brand-new venture that will support banks to align their professional practices with the UN Principles for Responsible Banking framework.

PRB Academy is a unique online learning programme for the banking industry, dedicated to shaping the future of banking and raising the standards of banking education and training worldwide.

Our designers crafted a brand identity for the organisation centred around the idea of sustainable banking. We wanted to tell a story with engaging and visually attractive branding.

We created a myriad of mood boards to demonstrate various creative directions for the brand – sustainability is typically associated with calm, soft, natural colours that feel approachable, yet this felt a little at odds with the corporate banking world. Banking would usually associate more with darker colours and a more serious aesthetic.

The leading-edge learning platform is accessible globally, with all training available online for individuals at all stages of learning to support banks transition toward a better, brighter future.

Working with the Academy project team and stakeholders, we undertook a series of online workshops to identify key website goals, objectives, KPIs, and UX priorities. We did a deep dive into who the website was aimed at before carefully considering the site’s information architecture.

It was essential that content was accessible to a global audience who might not speak English as their first language, so we ensured to utilise straightforward wording, avoiding any jargon or financial terminology to make for easy translation.

Navigating the world of sustainable banking can be tricky, so we ensured slick, professional navigation with simple signposting. Users can choose from the four learning courses, with interactive eLearning resources and guided self-study.

The PRB Academy brand truly represents just how the business decisions we make today have an impact on the earth and its future.

It’s early days, but feedback has been fantastic from Academy users and the team alike. We’re excited to see the Academy grow and thrive in future!