RCGP needed a solution that would offer members immediate, continuous access to all their digital services in a one-stop-shop. As such, a mobile app seemed to be the perfect solution.
The MyRCGP app is simple and intuitive and has already greatly improved the member experience for RCGP members. The app gets those key resources into the palms of GPs’ hands, helping them to do their job more efficiently, making their lives a little easier in the process. Through a completely user-focused app experience, RCGP now has that primary channel where they can speak to their members, and, more importantly, their members can easily speak to them. MyRCGP is deeply integrated with existing platforms including Salesforce and Sitecore to provide a principal, yet complementary channel to access RCGP’s services.
Built on the MemConnect
platform, one of the main functionalities of MyRCGP is the Surveys feature – RCGP can get closer to members and provide a more enhanced experience all-round. They can send out multiple-choice surveys via the MemConnect Cloud, and editors can easily view the respondent answers in real-time. The Survey functionality allows RCGP to collect highly valuable feedback from their members too, such as details on app usage, and any desired features for future upgrades to the app.