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Royal Pharmaceutical Society Website

Replatforming the RPS' extensive web estate to deliver outstanding results.

Cantarus was tasked with strengthening the RPS’ digital presence, and in the process, streamline the user journey for all of the visitors to the site.

We created an integrated, mobile-friendly site, which puts the user first; increasing engagement and putting the RPS on the path to digital first.

Strengthening the Royal Pharmaceutical Society's digital presence

Cantarus was tasked with strengthening the RPS’ existing digital presence, and in the process, streamlining the user journey for all visitors to the site.

We needed to provide a more user-centric, device-agnostic experience for their members.

Our Solution

We knew that the Royal Pharmaceutical Society (RPS) required a responsive layout, an overhaul of their internal search function, and a dedicated resource library with bespoke functionality in order to improve the content review process. After an extensive discovery phase, we provided RPS with the front-end and back-end capabilities to represent, connect, and support pharmacy professionals and pharmaceutical scientists in the UK. We needed to integrate the new website with their existing Oracle CRM solution to ensure a smooth transition from the previous site. In terms of design, we created a consistent look and feel throughout the site, fostering familiarity, and strengthening the RPS brand even further. This level of coherence throughout the site immediately enhanced the user journey, creating a more intuitive and immersive experience for users.

Royal Pharmaceutical Society trusted Cantarus to build them a website that would deliver a seamless digital experience, regardless of the device used. We built the site on a responsive framework that adjusts all of the navigation elements and content depending on screen size. This approach reduces the amount of clutter, as well as decreasing page loading times. It is now easier than ever for members to find the information they need. By introducing a central resource centre, we consolidated resources that were previously dispersed across the site. The site’s internal search function was also completely overhauled, introducing new features such as intelligent predictive text and content filters. This improved search offers broader SEO benefits, supporting the RPS' analytics data with valuable insights into member search intent. To improve the member experience even further, we reduced the number of clicks required to access the most relevant content. This was achieved through the implementation of the Cantarus mega menu module, which increases the visibility of lower-level pages, without the need to navigate through a complex menu structure.

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We were delighted with the dedicated resource library that Cantarus built, before then resources were spread across the website and filled by department so users had to guess who wrote them. The new section has an improved UX and is the now the 3rd most visited section.