We knew that the RPS required a responsive layout, an overhaul of their internal search function, and a dedicated resource library with bespoke functionality in order to improve the content review process. After an extensive discovery phase, we provided RPS with the front-end and back-end capabilities to represent, connect, and support pharmacy professionals and pharmaceutical scientists in the UK.
We needed to integrate the new website with their existing Oracle CRM solution to ensure a smooth transition from the previous site.
In terms of design, we created a consistent look and feel throughout the site, fostering familiarity, and strengthening the RPS brand even further. This level of coherence throughout the site immediately enhanced the user journey, creating a more intuitive and immersive experience for users.
RPS trusted Cantarus to build them a website that would deliver a seamless digital experience, regardless of the device used. We built the site on a responsive framework that adjusts all of the navigation elements and content depending on screen size. This approach reduces the amount of clutter, as well as decreasing page loading times.
It is now easier than ever for members to find the information they need. By introducing a central resource centre, we consolidated resources that were previously dispersed across the site. The site’s internal search function was also completely overhauled, introducing new features such as intelligent predictive text and content filters. This improved search offers broader SEO benefits, supporting the RPS' analytics data with valuable insights into member search intent.
To improve the member experience even further, we reduced the number of clicks required to access the most relevant content. This was achieved through the implementation of the Cantarus mega menu module, which increases the visibility of lower-level pages, without the need to navigate through a complex menu structure.