Redesign existing information architecture and deliver a viable content strategy.
The overall aesthetic of the site was updated to conform to other UK Government websites. We referred to the design as “simple but functional”, all of the information was available to the user in an easy and intuitive layout.
We created the “unified search” bar at the top of the home page, to search the entire site for all types of content, including courses, in as few clicks as possible. We made all types of content immediately available to the user, ranging from courses to documents. Configurable search result tiles allow the Defence Academy of the United Kingdom's content managers to arrange content as they see fit, from upcoming events or courses to recent news.
Whilst the website refresh aimed to increase course sign-ups, it was important to accommodate users who visit the website for other reasons, such as alumni relations, student services and accessing publications. In order to provide a balanced browsing experience, we Introduced the Features Navigation Bar, which highlights key content and allows users to instantly find what they need.
We utilised our information architecture expertise to advise the Defence Academy of the United Kingdom on content structure and site navigation. We determined that the current menu system wasn’t able to steer users towards the site’s extended content, and accordingly added a number of convenient ‘gateways’ to solve this. This streamlined navigation provides a much richer and consistent mobile browsing experience, ensuring that visitors to the site receive an excellent experience regardless of device.