Help Sports Direct adapt to an expanding brand portfolio, increased sales growth and demand.
Faced with an ever-increasing list of brand acquisitions and over 80% online sales growth in 2011-12, supporting www.sportsdirect.com’s development was vital for their seasonal surge in demand.
To better handle the volume of traffic and transactions, Sports Direct sought a scalable, available and robust e-commerce platform, enabling content managers to easily maintain and update the site. The legacy system presented a number of concerns:
• Non-scalable and expensive to maintain,
• Labour intensive: only technical staff could update and upload new content,
• New front-end web technologies not utilised,
• Deployment of new brand websites was too time-consuming.
As new brand acquisitions increased, maintaining a legacy system with a challenging set-up became a struggle. Bringing newly acquired third-party websites into the existing e-commerce team before deployment was essential by unifying supplier extranets and integrating Sharepoint into the platform. This process delayed customers’ ability to purchase immediately, consequently Sports Direct required a Microsoft.NET Solution to de-couple their e-commerce offerings from the previous system to a more resilient online infrastructure to allow for a rapid return on investment.