We created an innovative solution that downloads the complete guidance information to the device and updates this when a connection is established. Additionally, the footprint of the app is minuscule and optimised so that it doesn't consume much of the device’s available storage space. The College produces short-form multiple-choice quizzes known as ‘Ethical Scenarios’ for members to test their knowledge. As an under-appreciated resource on the web, and as a form-factor well suited to mobile, we integrated this content directly into the app as an extra engagement tool.
The College also has the ability to send out surveys to its members via MemConnect’s Surveys feature, and can access valuable results and insights through the innovative MemConnect cloud analytics tool. This enables the College to get in-tune with their members’ needs. Upcoming events are listed so members can browse and choose which events they want to attend. Each event also includes the number of CET points it is worth if they attend. As well, students can browse through the pre-registration jobs board. Jobs can be filtered by region, as well as searched for up to the next three years. All the details on who to contact and how to apply are conveniently included within the app.
The College is thrilled with the results from the app, with feedback from students being really positive and encouraging. Within two months of the app going live, it was featured on Google Play Store as the most downloaded medical app in a single month.