Providing a toolkit in their members’ pockets
The College provides a significant value offering to their members and creates a substantial amount of content to supplement this. Initially, it was tempting to replicate the entire suite of functionality provided by their existing website, but working closely with the MemConnect team, we were able to clarify exactly what would deliver value. We settled on the notion of an in-practice toolkit and centred all further decisions around this idea.
We unified the three key guidance solutions maintained by the College – Clinical Management Guidelines, Formulary, and general Guidance. Each is managed in a separate digital estate, but unified by MemConnect and formatted for mobile, without any additional effort by College staff. Members can access the app via the Single Sign-On feature, and do not need to register separately.
Leveraging the power of a new platform, we created the ability to bookmark content across all data sources into one, easy access favourites list. This is available on the app’s dashboard all year-round. Users can easily slice through the comprehensive guidance material to find the content they’re frequently engaging with, and maintain a handy quick reference within the app.
We created an innovative solution that downloads the complete guidance information to the device and updates this when a connection is established. Additionally, the footprint of the app is miniscule, and optimised so that it does not consume much of the device’s available storage space.
The College produces short-form multiple-choice quizzes known as ‘Ethical Scenarios’ for members to test their knowledge. As an under-appreciated resource on the web, and as a form-factor well suited to mobile, we integrated this content directly into the app as an extra engagement tool. The College also have the ability to send out surveys to their members via MemConnect’s Surveys feature, and can access valuable results and insights through the innovative MemConnect cloud analytics tool. This enables the College to get in-tune with their members’ needs.
Upcoming events are listed so members can browse and choose which events they want to attend. Each event also includes the number of CET points it is worth if they attend.
As well, students can browse through the pre-registration jobs board. Jobs can be filtered by region, as well as searched for up to the next three years. All the details on who to contact and how to apply are conveniently included within the app.