In 2023, the global average time spent on mobile devices reached 5 hours per day, marking a 6% increase from the previous year. This uptrend underscores the growing significance of mobile platforms in people's daily lives. (data.ai)
The average daily mobile usage in the UK was 3.81 hours in 2023, slightly down from 2022 but still considerably higher than pre-pandemic levels. This indicates a sustained reliance on mobile devices in the UK market. (data.ai)
Time spent in social apps on Android phones climbed by 9% in 2023, totalling over 2.3 trillion hours. The consistent growth in this area highlights the unrelenting popularity of social media apps. (data.ai)
An astounding 92% of mobile time in 2022 was spent in apps, with only 8% in browsers. This stark contrast reveals the dominant role of apps in mobile internet usage. (Statista)
Four out of the top five app subgenres by time spent fall within social media and entertainment categories, accounting for over 66% of total app usage. This dominance speaks to the central role of these apps in digital leisure. (data.ai)
Temu emerged as the most downloaded mobile app in the UK and USA in 2023, reflecting the growing trend of mobile e-commerce. (data.ai)
TikTok led the ranks in consumer spending on mobile apps in 2023, solidifying its position as a top player in the app economy. (data.ai)
Short video apps like TikTok saw the highest year-on-year growth in both consumer spend, and time spent, indicating a shift in content consumption preferences. (data.ai)
A cohort of 20 top apps that integrated AI features in 2023 saw an 11% YoY growth, outperforming the market, with 65% of these apps experiencing positive growth. (data.ai)
35% of respondents felt app designs were indistinguishable between brands, rising to 40% among 18 to 24-year-olds, highlighting a need for unique and memorable app designs. (Accenture)
The statistics from 2023 clearly illustrate that mobile apps play an increasingly vital role in the business landscape. As we advance into 2024, leveraging these trends will be essential for businesses aiming to maintain relevance and competitive edge in the digital era.
Sources:
data.ai — State of Mobile 2024
Statista — Mobile app usage - Statistics & Facts
Accenture — Life Trends 2024
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