5 keys to a successful brand project
- 15 March
- 7 mins
Rebranding your business is a monumental task that involves many different moving parts. It can be one of the most exciting times for any business, but it can also be rather daunting!
Rebranding your business isn’t a decision to be taken lightly – it can be pricey and time-consuming, so it’s important you know your motivations for doing so are well-founded. Rebranding requires careful planning, strategising, and execution to ensure your identity resonates with your target audience and ultimately meets your goals.
We recently undertook a massive rebrand here at Cantarus to better align with where we are as a business, which included an entirely new brand identity, website, and even updates to our head office like new artwork and collaboration spaces. This took months of research and planning; it certainly didn’t happen overnight!
So, if you’re thinking about a rebrand for your business, here are 5 essential things you’ll need to keep in mind. Putting thought behind your rebrand early on will ensure success in the long run.
Ok, great, research is complete! ✅
Now it’s time for the fun part! Your brand identity is the visual representation of your business, from your logo to your colour palette, to your digital presence and how you look in the real world.
You should take the time to develop a clear, consistent brand identity that aligns with the values and mission you established above. Your brand identity should be 3 things:
Time to get your hands dirty. Go far and wide with ideas, mood boards, sketches and mock-ups of all the different touchpoints for your new brand. Collaborate with each other and get excited in the process – there are no limits to how your new brand can look at this stage, so make the most of it!
Once you’ve landed on a solid idea or 2, put the brakes on these for now, and explore new avenues or see if there are different takes on those same ideas you haven’t yet considered. It’s very easy to get fixated on your first great idea, but without proper exploration, who knows what treasures you may have left unfound! We talk from experience – having at least 4 ideas we liked, we thought they were ‘the one’ before we got anywhere close to the final version you see today!
Take as much or as little time as you need, but remember to collaborate and keep everyone in the loop as the brand design progresses.
We’ve had an incredibly successful rebrand here at Cantarus; now it’s your turn! Our highly skilled team of UX designers, accessibility experts, and web developers can help bring your brand’s vision to life.
Get in touch today and speak to Rob, our Head of Experience Design.