As we step into 2024, the digital world continues its rapid evolution, shaped by changing consumer behaviours and technological advancements. In 2023, we witnessed a pivotal shift from reactive responses to proactive innovation in the digital arena.
In this blog, we’ll be exploring 7 key statistics from 2023 that are set to influence the digital landscape in 2024 and beyond.
With approximately 60 million internet users, the UK stands as the fourth largest online population in Europe, and 17th globally. This substantial digital footprint underscores the importance of tailoring digital strategies to this extensive and active audience. (Statista)
Smartphones have firmly established their dominance in internet connectivity. In the UK, around 77% of online time was spent on smartphones, highlighting the necessity for mobile-first strategies in digital planning. (Statista)
On average, UK residents spent 3 hours and 40 minutes online each day, including almost 3 hours on smartphones. This statistic emphasises the growing role of digital media in daily life and the potential reach of online content and services. (Statista)
Globally, 37% of consumers believe companies prioritise higher profits over improving customer experiences. This perception presents a challenge for businesses to balance profitability with customer-centric initiatives. (Accenture)
42% of organisations acknowledge that their digital customer experience sometimes falls short of customer needs. This gap indicates a significant opportunity for businesses to enhance their digital interfaces and interactions. (Adobe)
The AI market's value more than doubled since 2020, soaring from an estimated $108 billion to $241 billion. This growth trajectory points to AI’s expanding role in business and consumer applications. (Statista)
Among users aged 18 to 34, 39% express excitement for conversational answers from AI-powered tools like Chat GPT over standard internet searches. This trend signifies a shift in how younger demographics seek information and interact online. (Accenture)
These statistics paint a picture of a digital world in flux, with opportunities and challenges alike for businesses and consumers. As we navigate 2024, understanding and leveraging these trends will be key to staying competitive and relevant in an increasingly digital-first world.
Sources:
Statista — Mobile app usage - Statistics & Facts
Accenture — Life Trends 2024
Adobe — 2023 Digital Trends
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