7 Stats That Will Shape the Digital World in 2024
- 01 February
- 4 mins
On average, UK residents spent 3 hours and 40 minutes online each day, including almost 3 hours on smartphones. This statistic emphasises the growing role of digital media in daily life and the potential reach of online content and services. (Statista)
Globally, 37% of consumers believe companies prioritise higher profits over improving customer experiences. This perception presents a challenge for businesses to balance profitability with customer-centric initiatives. (Accenture)
Among users aged 18 to 34, 39% express excitement for conversational answers from AI-powered tools like Chat GPT over standard internet searches. This trend signifies a shift in how younger demographics seek information and interact online. (Accenture)
These statistics paint a picture of a digital world in flux, with opportunities and challenges alike for businesses and consumers. As we navigate 2024, understanding and leveraging these trends will be key to staying competitive and relevant in an increasingly digital-first world.
Statista — Mobile app usage - Statistics & Facts
Accenture — Life Trends 2024
Adobe — 2023 Digital Trends
Choose Cantarus, Prolific North's Tech Agency of the Year, for your digital transformation journey. With our expertise and insights, we're equipped to help you leverage these trends to your advantage, ensuring your digital strategy is not only responsive but also future-proof.