Cantarus and Kentico: Choosing the platform for our new agency website
- 19 June
- 10 mins
In today's digital-first world, having a dynamic and robust website is essential for businesses to thrive. With countless options available, deciding on the right content management system (CMS) can be challenging.
After careful consideration, we chose Kentico as our trusted partner for our new website – and we want to talk through some of the features and functionality that helped us to make that decision.
Firstly, Kentico isn’t just a CMS. It’s a Digital Experience Platform, meaning it's about the entire user experience across multiple digital platforms. The platform seamlessly combines traditional content management with digital marketing – a marketer's dream come true! Kentico is versatile, easy-to-use, and feature-rich, and we’re pleased with the results we've managed to achieve with version 1.0 of our new site. So, let’s dive into exactly why Kentico was the right decision for us.
From content staging to workflows, the content management experience really is second-to-none with Kentico. Content staging enables us to keep track of various content activity, and makes it easy to create, edit, and review content in a controlled environment before it gets published to our live site. Different account roles can be assigned to make sure that no content goes live without the relevant sign offs.
The workflow system offered by Kentico simplifies the development and configuration of content processes, and we can create workflows that suit our content management needs. Any changes can be submitted for approval based on customisable account roles and permissions, eliminating the risk of messy pages with unapproved or inconsistent content and allowing your content team to work safely and with confidence that they can’t accidentally publish any exciting news (or privileged information) ahead of time!
All of this comes together to ensure our content is consistent, aligned with our brand's tone of voice, and free from any mistakes.
With ambitious growth plans in mind, we knew we needed a CMS that could accommodate our needs and ensure optimal website performance into the future. Kentico's robust architecture and scalable infrastructure have supplied a solid foundation for a high-performing site capable of handling significant traffic, frequent content updates, and seamless integrations. Right from launch we saw marked improvements in stability and page load times. We can rest assured that as our digital presence expands, our site will remain stable and ready for the future.
When it comes to marketing automation tools, we can now deliver engaging content to prospective clients at every stage of their journey, with structured lead nurturing and personalised campaigns.
Entire campaigns can be set up with a brilliant flow chart style interface, allowing you to tailor exactly when and how you follow up with potential new business or re-engage with your existing clients and users. All kinds of interactions with the site can be used as trigger points for email or chatbot outreach or move users into different campaign funnels based on their activity and interests.
This is one part of our new DXP that we are particularly excited to get deeper and deeper into in the coming months and years as we have only just begun to scratch at the surface of its potential so far.
Overall, we couldn’t be happier with our choice of Kentico as our Digital Experience Platform! Our new website really embodies who we are, and we’re confident that our commitment to delivering exceptional experiences for our clients now shines through.