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Having a dynamic, robust website is essential for organisations to thrive. However, with countless content management system (CMS) options available, choosing the right one can be challenging.
When we rebranded and launched our new website, we carefully considered our options, and selected Kentico as our trusted partner and CMS – and we’re here to talk through some of the features and functionality that made it the perfect choice for us.
Firstly, Kentico isn't just a CMS. It's a Digital Experience Platform, meaning it's about the entire user experience across multiple digital platforms. The platform seamlessly combines traditional content management with digital marketing – a marketer's dream come true! Kentico is versatile, easy-to-use, and feature-rich, and we're pleased with the results we've managed to achieve with our new site since we launched it back in 2023. So, let's dive into exactly why Kentico was the right decision for us.
From its extensive built-in functionalities to its robust feature set, we knew Kentico would be a game changer – not just for our marketing team, but also for our developers.
It was a refreshing change from our previous CMS, DNN (DotNetNuke), which had become difficult to use, outdated, and, to be honest, a bit of a headache.
Kentico has transformed our digital experience, allowing us to build a site that truly reflects who we are today as an agency.
We needed a CMS that would allow us to create and manage content with little effort, and we've found exactly that in Kentico.
The platform's user-friendly interface has revolutionised how we manage our website. For our non-technical team members, Kentico is intuitive and easy to navigate. Its interface is lightning-fast, and it's easy to design beautiful pages simply by dragging and dropping elements into place. It has freed up a lot of the manual effort and wasted time previously spent on tedious content management to allow us to focus on what really matters – crafting compelling content and engaging with our audience!
Kentico's powerful personalisation capabilities allow us to tailor our site according to our brand identity and unique requirements, ensuring every visitor receives a relevant and engaging experience.
The platform enables us to dynamically adjust content based on visitor behaviour, whether that’s changing the case studies or articles displayed based on their location, demographic information, or past interactions, or serving specific landing pages based on their route into the site.
This level of customisation is such a powerful tool for fostering deeper engagement, increasing user satisfaction, and building brand loyalty. We're all about leaving a lasting and relevant impression!
From content staging to workflows, the content management experience really is second to none with Kentico.
Content staging allows us to track various content activity and easily create, edit, and review content in a controlled environment before it gets published to our live site. Account roles can be assigned to make sure that no content goes live without the relevant signoffs.
Kentico’s workflow system streamlines the development and configuration of content processes, allowing us to customise approval workflows to suit our needs. Any changes can be submitted for review based on account roles and permissions, eliminating the risk of publishing unapproved or inconsistent content. This gives our content team the confidence that they can't accidentally publish exciting news (or privileged information) ahead of schedule!
This ensures our content remains consistent, aligned with our brand's tone of voice, and free from mistakes.
When choosing a platform, ensuring top-notch security was paramount for our infrastructure team. We needed a solution that could effectively safeguard our website from potential threats.
The platform provides a range of security features, including permissions, user management, and various authentication methods, allowing us to control and restrict content editing and administrative access with precision.
Kentico also conducts regular security testing and code reviews, so we can focus on delivering exceptional experiences to our clients, confident that (combined with our own extensive cybersecurity efforts) our website is always protected.
The support we've received from Kentico has been another huge benefit. From the moment we embarked on our Kentico journey, we were impressed by the level of help and guidance.
The intuitive online training resources empowered our team to quickly grasp the platform's capabilities, ensuring a smooth implementation process. These structured online courses include a dummy website sandbox environment allowing us to learn by doing.
On top of that, Kentico provides a ton of documentation including blogs, FAQs, and forums, giving us instant access to the information we need whenever we need it.
With ambitious growth plans, we knew we needed a CMS that could scale with us while maintaining optimal website performance. Kentico's robust architecture and scalable infrastructure have supplied a solid foundation for a high-performing site capable of handling significant traffic, frequent content updates, and seamless integrations.
From day one, we saw significant improvements in stability and page load times. We can rest assured that as our digital presence continues to grow, our site will remain fast, reliable, and ready for the future.
Kentico’s marketing automation tools allow us to deliver engaging, personalised content to prospective clients at every stage of their journey through structured lead nurturing and targeted campaigns.
Entire campaigns can be set up with an intuitive flowchart-style interface, making it easy to tailor exactly when and how we follow up with potential new business or re-engage with existing clients. All kinds of interactions on the site can be used as trigger points for email or chatbot outreach or move users into different campaign funnels based on their activity and interests.
Overall, we couldn't be happier with our choice of Kentico as our Digital Experience Platform! Our website now truly reflects who Cantarus is today, and our commitment to delivering exceptional experiences for our clients has never been stronger.
This article was originally published in June 2023 but has since been updated to ensure accuracy and relevancy.
Let's see if we're the right fit for you. Learn more about our Kentico Gold partnership or get in touch for more information.