Mobile apps have become a cornerstone for membership organisations aiming to engage their community effectively. Now, integration of Artificial Intelligence (AI) and machine learning is transforming these apps into highly personalised and user-centric platforms. Recent data highlights a notable trend: a cohort of top apps incorporating advanced AI features outperformed the market in 2023 with an 11% year-on-year growth. Among these, apps like Duolingo, Google Maps, Expedia, and Cleo not only witnessed positive growth, but also set a benchmark for leveraging AI to enhance user experiences (data.ai, State of Mobile 2024).
AI-driven personalisation is revolutionising how membership organisations interact with their members. By tailoring the user experience based on individual behaviours and preferences, AI ensures that every interaction is relevant and engaging. This level of personalisation significantly boosts member engagement, encouraging more frequent and meaningful interactions with the app.
While the benefits are substantial, integrating AI into mobile apps comes with its set of challenges, including privacy concerns and the necessity for transparent data usage policies. Addressing these concerns head-on, with clear communication and robust data protection measures, is crucial for maintaining trust and ensuring a positive member experience.
Before diving headfirst into AI, it's crucial for membership organisations to assess and maximise the potential of their existing technology. Often, the foundation for leveraging advanced AI capabilities effectively is a well-structured, user-friendly app that already engages members efficiently. Think of AI tools as the icing on the cake – it tastes better with them, but they can't glaze over a half-baked base!
For organisations that have honed their digital platforms and are ready to explore AI, the approach should be measured and focused. Starting small not only mitigates risk but allows for iterative learning and adjustments based on real-world user feedback. It’s about identifying specific areas within your app where AI can add tangible value – be it through personalised content recommendations, intelligent chatbots for instant member support, or predictive analytics to forecast member needs and trends.
Consider implementing one AI feature at a time and closely monitor its impact on member engagement and overall app performance. This step-by-step approach ensures that each AI integration is aligned with your members' needs and your organisation's strategic goals. It also allows your team to become accustomed to managing and optimising these AI functionalities effectively.
It’s safe to say that the integration of AI into mobile apps for membership organisations is not just a trend; it’s inevitable for those looking to stay relevant and competitive. By harnessing the power of AI, organisations can offer unparalleled personalised experiences, driving engagement, loyalty, and satisfaction among their members. Adopting the right AI tools at the right time for your digital strategy will directly impact the level of success organisations can attain.
Let’s have a chat at [email protected] or via our website to see how Cantarus can help you unlock the full potential of your organisation with the power of mobile.
