How to Prepare for Google Consent Mode Version 2
- 17 January
- 4 mins
As Google Consent Mode version 2 nears its launch, businesses must take proactive steps to ensure a smooth transition. Here's how you can prepare:
Start by assessing how your website currently utilises Google tags. Understand the changes in version 2 and how they might impact your current setup.
Ensure your privacy policies reflect the changes brought by the new version. It’s essential that these policies are transparent and in compliance with privacy laws.
One of the critical updates in version 2 is the need for businesses to use a cookie banner from a Google-approved provider, such as Cookiebot or Cookie Control by Civic. These banners are designed to align with Google's new consent framework, ensuring that your website's data collection practices comply with the latest standards.
Educate your digital marketing and IT teams about Google Consent Mode Version 2. Ensure they understand the new features and how to leverage them effectively.
Before the official launch, conduct thorough testing of your updated consent mechanisms. This step is crucial to identify and rectify any potential issues that might affect user experience or data collection.
If your business utilises Google Analytics and Google Ads, ensuring that you're prepared for the launch of Google Consent Mode Version 2 is essential. Here are a few reasons why you should prioritise taking the steps listed above.
The benefits of Google Consent Mode version 2 include:
Businesses that fail to update to Google Consent Mode Version 2 may face challenges, such as:
As digital privacy continues to be a critical concern, embracing tools like Google Consent Mode Version 2 is essential for businesses. It not only ensures compliance, but also helps maintain a balance between valuable data collection and respecting user privacy.
Get in touch with us for expert guidance on seamlessly transitioning to the new version and optimising your digital strategies in line with the latest privacy standards.
Contact us at [email protected] and a member of our team will be in touch soon.