Therefore, apps are the dominant platform for conducting this exchange, offering it so seamlessly that we opt-in reflexively.
When not physically sharing the same space (and even sometimes when we are) mobile devices are our human-to-human engagement channel of choice.
App notifications and badge alerts (those tiny red dots) are irresistible to most app users. Why? There's a lot of cognitive science on this. But concisely put, think about what is lying behind that dot: human interaction.
It might be your spouse coordinating dinner, your boss weighing in on the upcoming meeting, or your darts mates telling you the match is at a different pub (hits close to home for me!). When you see that dot you just have to know! There are people we care about behind those dots. They're the modern equivalent of a knock on the door.
As a result, mobile devices – and apps in particular – are where your members are. It is where we all are. 89% of UK adults use mobile daily, and nearly two-thirds of all minutes spent on mobile are within apps.