Forj's State of Member Experience report unveils a striking truth: members are increasingly frustrated with the digital tools at their disposal. Among these grievances, outdated technology (22%), hard-to-navigate interfaces (22%), and a siloed experience due to multiple tech platforms (21%) stand out as primary concerns.
The insights from Forj's State of Member Experience report shed light on critical areas needing attention.
Members are increasingly disenchanted with platforms that lag behind the latest technological trends. An example of this is when members encounter systems that lack mobile responsiveness, a fundamental expectation in today’s smartphone-centric world. According to Statista, roughly 77 percent of the time spent online in the UK in 2023 was via a smartphone. This further highlights the need for associations to prioritise keeping their platforms agile and responsive to technological advancements. In doing so, associations can ensure that members receive a contemporary digital experience that aligns with their daily tech interactions.
The clarity and intuitiveness of a platform's interface directly impact member engagement and satisfaction. For instance, when a new member struggles to find community forums or access learning materials due to a convoluted menu system, their likelihood of disengagement increases. Simplifying the user interface, with clear labels and a logical structure, invites deeper exploration and engagement, making members feel more at home and valued.
The frustration stemming from disjointed tech experiences is akin to having a puzzle where all of the pieces are from different sets. Members expect a fluid journey across services, whether they’re transitioning from learning modules to community discussions or accessing event information. For example, integrating a single sign-on system that bridges the LMS and community platforms can transform a fragmented experience into a seamless journey, thereby fostering a cohesive sense of community and learning continuity.
Recognising these challenges, we've developed MemConnect, our app-building platform specifically designed to address and alleviate these common member frustrations. MemConnect stands as a comprehensive solution, integrating online communities, LMS, events, content feeds, and more into a singular, easy-to-navigate member app.
MemConnect revolutionises how associations engage with their members by offering:
Seamless Integration: Breaking down the silos between different member services and platforms from membership management to CPD and community forums.
Intuitive User Experience: A user-friendly interface that members of all tech levels can easily navigate and aligns with your unique brand identity.
Real-Time Updates and Community Engagement: Keeping members informed and engaged with the latest content, events, and learning opportunities whilst connecting them to fellow members.
By consolidating multiple functions into one platform, MemConnect not only streamlines the member experience but also significantly enhances engagement and satisfaction. Associations can now offer a dynamic, integrated experience that aligns with the expectations of today's tech-savvy members.
In an era where digital integration is not just a nice-to-have, but an essential, MemConnect offers a forward-thinking solution for associations looking to revive and sustain their member engagement. By addressing the primary tech frustrations head-on, MemConnect paves the way for a simplified, more engaging member experience.
Curious to learn more? Get in touch with us for expert guidance on planning, implementing and optimising your member app.
Reach out to our Chief Product Officer, Mark Eichler, to talk about how our integrated mobile app and online community services can help you revolutionise your member experience.