Empowering ICAEW Members with the engaging MyICAEW App 

The Brief 

Given ICAEW’s pivotal role in the industry, and an extensive member base, ICAEW recognised the need to enhance member engagement and streamline the member experience. They wanted a comprehensive mobile app that would not only support ACA students on their journey through to ICAEW membership, but also drive member engagement through valuable content sharing and convenient access to essential services. 

Cantarus was entrusted with the task of developing the MyICAEW mobile app. By partnering with us, ICAEW could leverage our expertise in app development and user-centric design. This partnership enabled us to craft a robust and intuitive platform, completely transforming how members and students interact with ICAEW. 

The project objectives were clear and ambitious: 

• Elevate member engagement 
• Enhance the perception of the ICAEW brand  
• Showcase the most up-to-date and relevant content 

Introducing: MyICAEW 
 

ICAEW already had an existing app used by their members and students, but it fell short in terms of providing the features and functionality needed for optimal success. Working closely with the ICAEW team, we created a user-friendly, feature-rich platform that not only addressed these shortcomings, but also set a new standard in user experience. 

Leveraging the extensive user research conducted by ICAEW prior to our discovery session, we had a really solid foundation to build on. The app needed to accommodate a multitude of functionalities, including exam information, news updates, a networking space, and more. Ensuring a seamless integration of these features while maintaining peak performance was paramount. The app also needed to be scalable for the record-breaking growth in student numbers and membership base and their evolving needs over time.  

Our Solution 
 

Alongside ICAEW’s research efforts, we conducted our own analysis to better understand the needs and preferences of ICAEW members and students. Armed with this insight, we designed the app with an intuitive interface that ensures users can effortlessly navigate and access relevant content. We utilised the ICAEW brand to keep things consistent but created an effective new colour palette that aligned with the branding, while adhering to WCAG 2.1 accessibility guidelines, ensuring inclusivity for all users.  

Regular communication with the ICAEW team allowed us to take onboard any feedback and iterate and improve on designs.  

The Results  

Since its launch, the MyICAEW app has been an essential engagement tool for members and students alike. The app has become a central hub for communication, networking, and knowledge sharing, providing a unified and convenient user experience.  

Most members have rated the app 4/5 in terms of experience, with MyICAEW being universally praised as a big improvement on the old app by both users and internal leadership at ICAEW. 

As we move forward, we’ll continue to work with ICAEW to introduce new and valuable features, ensuring that the app continuously evolves alongside member needs. The app had a return rate of 85% in its first six months, as well as recently passing the 10,000 download mark.