To coincide with their new brand launch, IPEM wanted to overhaul their existing website to reflect their core mission: ‘Improving health through physics and engineering in medicine.’
They selected Cantarus as their digital partner that would help them reach their full potential, and we were confident we could deliver a world-class solution for the organisation.
The project goals were simple:
- To create a modern, intuitive, inspiring website to elevate IPEM’s brand and values,
- To deliver a website that would assist IPEM’s strategy to grow their membership base and professionalism,
- To provide a consistent user experience through seamless user journeys and improved navigation,
- To reduce manual staff time spent maintaining website content through the use of a highly efficient CMS,
- To enable flexibility for IPEM to develop their digital offering into the future.