The existing PERG brand needed a refresh, moving away from a rather stuffy and corporate look and feel. Initial conversations with the PERG team involved buzzword searching, characteristic exercises, and mood boarding to inspire the creative direction of the project. The objective was clear – to create a clean, simple, and data-led brand, with a strong emphasis on people. Imagery that was people-focused was therefore an essential.
One of the critical aspects of the rebrand was to enhance the website’s user-centricity. We meticulously crafted a new site map and navigation structure to meet the needs of PERG’s audience and provide a seamless browsing experience. By putting the audience at the heart of the design process, we ensured that the new site is intuitive, engaging, and accessible to all.
Another key piece of functionality was demonstrating the diverse portfolio of PERG companies via a member directory. Users can now effortlessly browse through the various company logos and click through to an external report or webpage to learn more. Additionally, the website brings key areas like PERG’s annual reports to the forefront, presenting this information in a visually appealing and digestible manner.