Find the Right Audience
We work with you to discover your target audience and then build a content strategy that is tailored to them. Are you looking to sell to time-poor young professionals? Great, we can create bite-sized push notifications that they can read during their daily commute. Or is your business more likely to target retirees with limited IT skills? No problem, we can set up a direct mail campaign that will be ideally suited to the needs of that audience.
Find the Right Time
We’ll make sure that you’re publishing the right content at the right time by building a content calendar that is tailored to your business and its specific needs. The calendar allows you to easily add new ideas and keep track of content as it progresses through the publication pipeline.
Find the Right Channel
Certain content is not optimised for particular channels – for example, trying to cram all the incredible features of one of your products into a 280-character tweet is not a great idea and might be better to feature in a blog post. We’ll work with you to gain a full understanding of your content portfolio and advise which content fits on which channel.