#7 Don’t Spam
Try to send no more than 2 notifications a day. The number of notifications really depends on any updates your business might have, and the quality of the content you’re driving users to.
Instead of being overly keen with notifications, thus making people more likely to switch off, focus on delivering value and building a long-term brand reputation.
#8 Opt-in or out?
According to Accengage, only 43% of iOS users choose to opt in to push notifications. You need to show the value of your app via your push notifications so your users' don't switch them off. Ask for opt-in permissions at the right time (not immediately after download), give them the chance to play around with the app, and use a 'soft' ask approach.
#9 Test, Test, Test
The only way to really find out how your users best interact with push notifications is through trial and error.
With MemConnect’s analytics toolkit, you can review data on how your notifications are performing. Not everyone responds the same way, so collect as much data as you can in order to be more in-tune with your users’ needs.
Push notifications are a great way of re-engaging users outside of your app if you follow best practices.
If you'd like more information or you are interested in an app for your business, please don't hesitate to reach out or email us at [email protected]
Editor's Note: This article was originally published in 2019 and has been updated for accuracy and comprehensiveness.