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Marketing as a Service (MaaS)

Your website is only one part of the picture.

To deliver meaningful engagement and measurable outcomes, your content, digital platforms, marketing automation, and analytics must work together as a connected digital ecosystem.

Marketing as a Service (MaaS) provides ongoing access to the expertise needed to keep that ecosystem performing. Whether you're preparing for a website transformation, improving an existing platform, or looking to get more value from your digital investment, we help you continuously enhance the content, experiences and journeys that support your goals.

From content audits and migration support through to SEO/GEO, personalisation, AI-assisted editorial processes, and ongoing optimisation, we help ambitious organisations turn digital investment into long-term value.


Why choose Cantarus?

Unlike traditional marketing agencies, our focus is on helping organisations get more value from the platforms they've already invested in.

Whether that's your website, CRM, marketing automation platform, community platform or digital publication, we help ensure your technology, content and engagement strategies work together to support better outcomes.

Integrated In-House Teams

We bring together marketing, UX, data, content and platform expertise to help organisations improve performance across their entire digital ecosystem.

Because our teams work closely together, content recommendations are informed by audience behaviour, technical considerations, platform capabilities and wider organisational goals. The result is a more joined-up and effective approach to digital growth.

We bring together marketing, UX, data, content and platform expertise to help organisations improve performance across their entire digital ecosystem.

Because our teams work closely together, content recommendations are informed by audience behaviour, technical considerations, platform capabilities and wider organisational goals. The result is a more joined-up and effective approach to digital growth.

Data-Driven

Every recommendation is grounded in evidence. Using analytics, search insight and user behaviour data, we identify where improvements will have the greatest impact and help prioritise activity that supports your objectives.

Every recommendation is grounded in evidence. Using analytics, search insight and user behaviour data, we identify where improvements will have the greatest impact and help prioritise activity that supports your objectives.

End-to-End Delivery

From initial content audits and strategy through to population and optimisation, we cover every stage of the content journey. This complete service gives you a single, joined-up process that keeps your project moving smoothly and consistently.

From initial content audits and strategy through to population and optimisation, we cover every stage of the content journey. This complete service gives you a single, joined-up process that keeps your project moving smoothly and consistently.

Enablement, Not Dependence

We upskill your team on CMS proficiency, UX writing, and SEO/GEO best practice so they can continue creating and optimising content with confidence. By giving you the tools and knowledge to maintain quality, we ensure the benefits last long after handover.

We upskill your team on CMS proficiency, UX writing, and SEO/GEO best practice so they can continue creating and optimising content with confidence. By giving you the tools and knowledge to maintain quality, we ensure the benefits last long after handover.

Trusted by leading organisations

We’ve partnered with leading organisations across multiple sectors to deliver content marketing that engages audiences, streamlines digital experiences, and achieves measurable results. 

British Medical Association

British Medical Association

Lancashire Country Cricket Club

Lancashire Country Cricket Club

Chartered Institute of Marketing (CIM)

Chartered Institute of Marketing (CIM)

Chartered Institute of Marketing

Futureproofing a 100-Year Brand: How CIM and Cantarus Redefined Purpose, Platform & Proposition

Soldier Magazine

Modernising Soldier magazine for a mobile-first future—bringing 80 years of Army history online with a sleek and accessible experience on the Umbraco CMS.

British Army

From Legacy to Leading-Edge: A Digital Transformation for a Modern Battlefield

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Discover

Before you can improve performance, you need to understand where the biggest opportunities lie. Our discover services help you review what you have today, identify what’s working, and prioritise the changes that will make the most difference.

Content Audit & Strategy

Great digital experiences begin with a clear understanding of what content you have and how effectively it is performing. We review existing content to identify what should be retained, improved, consolidated or retired, creating a practical roadmap aligned with your audience needs, organisational objectives and future platform plans.

Great digital experiences begin with a clear understanding of what content you have and how effectively it is performing. We review existing content to identify what should be retained, improved, consolidated or retired, creating a practical roadmap aligned with your audience needs, organisational objectives and future platform plans.

SEO & AI Discoverability Analysis

Search is changing rapidly, with audiences increasingly discovering content through AI-powered experiences as well as traditional search engines. We assess how effectively your content can be found, identifying opportunities to improve structure, relevance, visibility and long-term discoverability.

Search is changing rapidly, with audiences increasingly discovering content through AI-powered experiences as well as traditional search engines. We assess how effectively your content can be found, identifying opportunities to improve structure, relevance, visibility and long-term discoverability.

Performance Reviews & Insight

Understanding how content performs is essential to making informed decisions. Using analytics, search performance and behavioural data, we help uncover opportunities to improve engagement, content effectiveness and overall digital performance.

Understanding how content performs is essential to making informed decisions. Using analytics, search performance and behavioural data, we help uncover opportunities to improve engagement, content effectiveness and overall digital performance.

Build

Once the opportunity is clear, we help turn strategy into practical improvements. From content creation and migration to SEO implementation, our build services support the hands-on work needed to strengthen your digital experience.

Content Migration & Population

Whether you are launching a new website or evolving an existing platform, we can manage the migration and population of content from start to finish. Our team ensures content is presented consistently, structured effectively and aligned with both user needs and platform requirements.

Whether you are launching a new website or evolving an existing platform, we can manage the migration and population of content from start to finish. Our team ensures content is presented consistently, structured effectively and aligned with both user needs and platform requirements.

Content Design & Copywriting

We create clear, user-centred content that supports your audience and reflects your brand. From website copy and landing pages to thought leadership and strategic content, we help organisations communicate more effectively and create experiences that are informative, engaging and purposeful.

We create clear, user-centred content that supports your audience and reflects your brand. From website copy and landing pages to thought leadership and strategic content, we help organisations communicate more effectively and create experiences that are informative, engaging and purposeful.

Optimise

Digital performance needs ongoing attention, not occasional intervention. Our optimise services help you keep improving content, journeys and engagement over time, using insight, experimentation and platform expertise to drive long-term value.

Continuous Improvement

Our dedicated continuous improvement package brings together UX, content and analytics support to regularly review performance and identify priorities for optimisation. We then implement targeted enhancements that help your website and wider digital ecosystem keep delivering value long after launch.

Our dedicated continuous improvement package brings together UX, content and analytics support to regularly review performance and identify priorities for optimisation. We then implement targeted enhancements that help your website and wider digital ecosystem keep delivering value long after launch.

Personalisation

Modern audiences expect experiences that feel relevant to their interests and needs. Using platforms such as Umbraco Engage, we help organisations strategise and deliver more personalised digital experiences that improve engagement and support stronger outcomes.

Modern audiences expect experiences that feel relevant to their interests and needs. Using platforms such as Umbraco Engage, we help organisations strategise and deliver more personalised digital experiences that improve engagement and support stronger outcomes.

AI Content Strategy

AI is changing how people discover, consume and interact with content. We help organisations prepare for this shift through practical guidance on content strategy, discoverability, editorial workflows and the responsible use of AI technologies.

AI is changing how people discover, consume and interact with content. We help organisations prepare for this shift through practical guidance on content strategy, discoverability, editorial workflows and the responsible use of AI technologies.

AI-assisted Editorial Workflows

We help teams make practical use of AI-supported tools available within their CMS. By streamlining internal processes and strengthening content governance, we help organisations create and maintain high quality content that improves their overall user experience.

We help teams make practical use of AI-supported tools available within their CMS. By streamlining internal processes and strengthening content governance, we help organisations create and maintain high quality content that improves their overall user experience.

Training & Enablement

We provide the knowledge, skills and support teams need to maintain quality content and continue improving digital experiences independently. From content management best practices to SEO and optimisation guidance, we help build confidence across your organisation.

We provide the knowledge, skills and support teams need to maintain quality content and continue improving digital experiences independently. From content management best practices to SEO and optimisation guidance, we help build confidence across your organisation.

Platforms we help you get more from

To maximise the impact of your content marketing, the right platforms can add powerful capabilities like automation, personalisation, and advanced analytics. We work with industry-leading MarTech tools to help you deliver timely, relevant, and measurable experiences – all connected within your wider digital ecosystem.

Umbraco Engage 

As an Umbraco Platinum Contributing Partner, we help you get the most from Umbraco Engage to deliver personalised, conversion-focused experiences. Our work spans projects for UK organisations and international brands, creating personalised experiences that convert.

Key benefits: 

  • Personalised content delivery based on visitor behaviour and preferences 

  • Built-in server-side analytics to monitor and optimise performance 

  • Seamless integration with your Umbraco website and CRM for a unified experience 

Learn more about Umbraco Engage

Dotdigital 

As a Dotdigital Agency Partner, we integrate your marketing automation into your wider digital ecosystem – connecting your CRM, website, and eCommerce platforms to deliver seamless, personalised experiences.

Key benefits: 

  • Connect Dotdigital with your website, CRM, and eCommerce platforms for unified data and automation

  • Advanced segmentation to tailor content for different audience groups

  • Automated, cross-channel workflows that save time and increase engagement

  • Detailed reporting to track performance and refine your approach across channels

More on content marketing

Explore our latest thinking on content marketing, AI-powered discovery, engagement strategies and how organisations can unlock greater value from their digital ecosystem.

Read more
  • Blog
  • 28 April '25
  • 4 mins
  • Rob Helsby

Fat shaming websites (and why size really does matter)

  • Blog
  • 10 July '25
  • 5 mins
  • Nick David

Unlock smarter member engagement with Umbraco Engage

  • Blog
  • 07 May
  • 8 mins
  • Kirstie Buchanan

Email isn’t dead. It’s evolving: What the 2026 benchmarks mean for membership organisations

  • Blog
  • 14 May
  • 8 mins
  • Dani Barker

From data silos to digital excellence 

  • Blog
  • 11 June
  • 7 mins
  • Kirstie Buchanan

How membership organisations are doing more with owned channels in 2026

  • Blog
  • 30 July
  • 10 mins
  • Dani Barker

AI in Membership: Where AI adds value in practice 

Ready to make your content work harder? 

Whether you're planning a website migration, improving discoverability, exploring personalisation, or looking for ongoing optimisation support, Marketing as a Service gives you access to the expertise needed to keep your digital ecosystem performing.

Get In Touch