The Challenge
With younger readers increasingly engaging with content via mobile devices, the British Army recognised an opportunity to modernise. In partnership with Cantarus, the Army embarked on a bold digital transformation: to reimagine Soldier magazine for a new era while honouring its proud legacy.
The Army’s vision was to digitise Soldier in a way that expanded its reach and appeal, particularly amongst soldiers aged 18–30, who were less likely to engage with the printed format.
Together, we set out to:
- Deliver a fast, intuitive, mobile-first digital magazine
- Retain the downloadable PDF version for continuity
- Create an app-like user experience on mobile devices without requiring a native app
- Make the entire Soldier magazine archive - from 1945 to the present - fully accessible and searchable online
- Work within a tight budget and small development team, while supporting a partner relatively new to digital publishing
The Partnership
Cantarus previously delivered the British Army’s new main website and collaborated on other ongoing digital initiatives. The Soldier magazine project brought together both teams with a shared ambition to modernise while preserving a cherished legacy.
Throughout the project, Cantarus worked hand-in-hand with the Army, from initial discovery through to design, development, and training. Our collaboration focused on creating a solution that was not only visually aligned with the print magazine but also functionally advanced, intuitive, and accessible to all users.








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