For membership organisations, online communities have become much more than discussion forums. They create opportunities to strengthen engagement, foster meaningful connections and deliver value between key touchpoints throughout the member journey.
As organisations continue to invest in digital experiences, many are now looking beyond launching a community and asking the next question: how do you grow it?
In this MemberWise webinar, Mark Eichler, Chief Product Officer at Cantarus, was joined by Jo Stamp, Director of Content and Delivery at MemberWise, Richard Gott, Chair and Founder of the MemberWise Network, and Kayleigh Mapstone, Executive Director at Mensa. Together, they explored how British Mensa is entering the next phase of its online community strategy, expanding engagement, creating more personalised member experiences, supporting a mobile-first approach and using community as a key driver of long-term member value.
Missed the live session? You can watch the webinar on demand for a more in-depth exploration and to get answers directly from our experts.
Launching an online community is only the beginning. The webinar explored how British Mensa has successfully established a thriving member community and is now focused on expanding its impact by creating more opportunities for members to connect, collaborate and engage throughout their membership journey.
As communities grow, member needs become increasingly diverse. The session explored how British Mensa is developing its community to better serve different audiences and member segments, creating more relevant experiences while maintaining a strong sense of belonging across the wider membership.
With more members expecting to engage wherever they are, mobile has become a key part of the community experience. The webinar discussed how British Mensa's online community forms part of a wider mobile-first strategy, making it easier for members to participate, stay connected and access valuable content from any device.
Online communities can play an important role in attracting new audiences as well as engaging existing ones. The webinar explored how British Mensa is using its digital community strategy to appeal to younger members while supporting wider organisational growth and long-term engagement.
The session also highlighted how British Mensa's community is supporting broader initiatives, including the upcoming Channel 4 television programme Secret Genius. By integrating community into wider campaigns and organisational activity, membership organisations can create richer experiences that keep members engaged both online and offline.
Let’s explore how we can help you maximise the value of your online community.