Cantarus has been appointed as the CRM partner for the National Football Museum, supporting the delivery of a new, connected CRM platform that will bring together visitor, membership, venue hire, and marketing data into one unified system.
The new CRM will replace a range of disconnected tools, giving teams across the Museum a clearer view of their audiences, partners, and commercial activity. It will improve reporting, simplify venue-hire and B2B relationship management, and support more consistent communication with visitors and stakeholders.
The project supports the Museum's 2024–2030 strategy, helping it strengthen audience engagement, improve internal ways of working, and build more sustainable income through better use of data.
Steven Madden, Commercial Director | CRM at Cantarus, said:
"This partnership creates a strong foundation for how the Museum manages its relationships. Our focus is on making sure teams have reliable insight and practical tools that support their day-to-day work and long-term goals."
Mike Wells, Finance and Resources Director at the Museum, adds:
"Our partnership with Cantarus will allow the Museum to improve the way it manages relationships, improving insight, and supporting evidence-based decision making. We're looking forward to utilising a solution that allows us to target and better understand our customers and stakeholders."
Cantarus will work closely with teams across the Museum, including commercial, visitor experience, venue hire, marketing and fundraising, to ensure the CRM reflects how the organisation actually operates and supports the needs of different teams.
This appointment builds on Cantarus’ growing work across the Arts & Culture sector, including projects with the Design Museum, the Wallace Collection, the Goldsmiths’ Centre and Techniquest.
For more information about Cantarus and its services, visit www.cantarus.com or contact [email protected].
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