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It’s no secret that community is one of the most powerful tools for membership engagement. Platforms like Higher Logic enable organizations to spark meaningful conversation, connection, and collaboration between members – but often, those conversations end up tucked away in a standalone app.
The truth is, most single-purpose apps don’t last. Business of Apps reports that Android app retention drops from 21.1% on Day 1 to just 2.1% by Day 30 and iOS shows a similar pattern.
Put simply: single-purpose apps don’t stick.
We don’t believe in building digital silos. We see community as a vital organ in a more sophisticated moving body, one that works best when it’s integrated with the rest of your digital estate.
The risks of fragmentation are well documented: associations report spending up to 12 hours per week manually transferring data between disconnected systems, while a fragmented tech stack can cost 40% more overall. For members, the impact is just as frustrating – from slow response times to the inability to update profiles consistently across platforms.
We also believe that most members don’t want more apps. They want more value in one place.
MemConnect is designed to be a digital companion your members actually want to use, not just another icon gathering dust on their home screen. In fact, Higher Logic’s 2024 Association Community Benchmark Report shows that associations which embed community features alongside other member services (like mentoring, volunteering, and job boards) see increases in engagement ranging from 49% to 250% across various metrics.
Using the Higher Logic API, we surface conversation threads, trending discussions, and peer engagement right inside the broader app experience. That means members can view and contribute to community activity alongside their:
Rather than jumping between tools or apps, everything sits within one cohesive digital space – built to serve your members’ real-world needs right in the palm of their hands.
When community is visible, accessible, and surrounded by other relevant experiences, engagement goes up. It’s no longer a destination members have to remember to visit – it’s part of the natural flow of their day-to-day interactions with your organization.
But the benefits go far beyond higher click rates:
The result? A community that feels more alive, more discoverable, and more connected to the bigger picture – delivering value not just to members, but to the whole organization.
The reality is, even great apps can go unused if they don’t offer enough day-to-day value. But when you combine powerful platforms like Higher Logic with the deep integration and personalisation capabilities of MemConnect, you create something far greater than the sum of its parts.
You’re not asking members to download another single-purpose app. You’re giving them one dynamic hub – built for the full membership experience.
We don’t build apps for the sake of it. We build them to empower members, strengthen organizations and create digital experiences that last.
By embedding community into a truly connected digital estate, you can ensure it becomes a natural, valuable part of every member journey, not an isolated feature left behind.
If your current app feels like a silo, it’s time to rethink what members really want. One app, daily value, no compromises.
A member app is a mobile hub that connects people with their association or membership organization. It usually brings together services like community discussions, events, CPD tracking, job boards, and networking in one accessible, branded space – giving members more reasons to engage, all in the palm of their hand.
Standalone apps (like forums or event-only tools) don’t deliver enough everyday value. Research shows retention plummets from 21% on Day 1 to just 2% by Day 30. If an app only serves one narrow function, it quickly becomes another forgotten download.
An all-in-one app succeeds because it puts the entire membership experience in one place. With MemConnect, that means conversations, events, learning, CPD, volunteering, mentoring, podcasts, jobs, push notifications, and even custom features, all under one roof. This breadth makes the app more useful day-to-day, encourages ongoing engagement, and gives organisations unified insight into member behavior.
The easiest way to boost engagement is to bring everything together. With MemConnect, community sits alongside CPD tracking, job boards, mentoring, volunteering, events, and content, making it part of members’ natural flow. That visibility reduces friction, increases perceived value, and strengthens the sense of belonging, all of which drive consistent participation.
MemConnect is Cantarus’ full, flexible membership app. It’s designed to be a digital companion that members actually want to use, not just another silo. MemConnect can integrate with platforms like Higher Logic, but it goes much further – surfacing events, content, CPD, volunteering, jobs, mentoring, podcasts, push notifications, and even bespoke modules tailored to your organization’s needs. Everything members need, all in one branded, easy-to-use app.
Learn more about our digital offering and app services or reach out to one of our team below.