Launching a new website is not the end of the journey. User expectations, technology and organisational priorities continue to change, meaning even the strongest website needs to evolve over time.
A continuous improvement approach helps organisations understand how people use their website, identify areas of friction and make informed changes that improve engagement and support wider goals.
In this MemberWise webinar, Nick David, Interim Head of Growth at Cantarus, and Chris Menez, Senior Data Analyst at Cantarus, explore how membership organisations can combine user research, analytics and ongoing testing to build websites that continue to deliver value long after launch.