Journals and magazines remain one of the most valuable assets membership organisations produce. They showcase expertise, strengthen member engagement and often represent decades of editorial heritage.
However, as member expectations evolve, organisations face a growing challenge: how do you modernise publications for digital-first audiences without losing the authority, identity and value that make them so important?
In our latest webinar, Bringing Heritage Publications to Digital-first Audiences, Cantarus' Chief Product Officer, Mark Eichler, and Creative Director, Rob Helsby, joined MemberWise to explore how membership organisations can transform heritage publications into engaging digital experiences while unlocking new opportunities for growth, insight and member engagement.
Missed the live session? You can watch the webinar on demand for a more in-depth exploration and to get answers directly from our experts.
Member reading habits have changed significantly. Static PDFs and page-turning replicas no longer provide the seamless, mobile-friendly experiences members expect. The webinar explored why organisations should view digitisation as more than simply putting print online, instead creating connected digital experiences that increase visibility, engagement and long-term value.
Many membership organisations have publications that are decades—or even centuries—old. These journals and magazines are often trusted sources of knowledge, key member benefits and important revenue generators. The session discussed how organisations can modernise these assets without losing the editorial quality, prestige and identity that members recognise and trust.
Moving to digital-first publishing creates opportunities beyond improving the reading experience. Mark and Rob explored how organisations can reduce production costs, increase revenue opportunities, develop new knowledge products and make high-value content work harder across marketing and member engagement activities.
Unlike printed publications, digital experiences provide valuable insight into how members consume content. The webinar explored how organisations can use engagement data to better understand audience interests, evaluate content performance and create more personalised member experiences over time.
Rather than treating journals and magazines as standalone products, the webinar demonstrated how digital publications can become a central part of an organisation's wider content strategy—supporting discoverability, increasing engagement and helping reach new audiences while reinforcing member value.
Let’s explore how interactive publishing can transform the way your members engage with content.