Cantarus - Revised and Refreshed: The Ultimate Guide to Member Apps

Best Practices for Your Member App

The Ultimate Guide to Member Apps is back and better than ever!

Cantarus and Memberwise have revised and updated this comprehensive playbook, originally published in 2021, to help membership organisations in the UK get the most out of their mobile apps as new technologies such as AI continue to evolve.

Watch this webcast for an exclusive opportunity to discover the latest product enhancements and best practices for the application of member apps detailed in the new edition of the guide. You will also gain insight into compelling examples of mobile apps in the membership sector and have your questions answered by Cantarus live on the webcast.

Presented by:

Lee Adams, Chief Executive Officer at Cantarus
Mark Eichler, Chief Products Officer at Cantarus
Rich Gott, Chair and Founder at MemberWise

For a more in-depth exploration and to get answers directly from our experts, watch the full webinar by clicking here.

Download Our Ultimate Member App Guide

Your next generation of members, true digital natives, have higher expectations than ever of your mobile membership experience.

In this updated best practice guide, you’ll discover the transformative power of year-round mobile apps for elevating and sustaining member engagement, whilst taking advantage of the latest developments in technology for a seamless user experience.

Download the Guide

Key Highlights from the Webinar

Evolving Mobile App Landscape: We explored the dynamic evolution of the mobile app market and delved into usage trends that underscore the shift towards a mobile-first approach. Overall, users in the UK spent on mobile apps over five times the hours they spent on mobile web browsers (Statista, 2024); meanwhile, prominent platforms like Monzo, TikTok, and Google Maps leading the app-first or app-only wave. This shift sets a high bar for user expectations in mobile app experiences.
The Case for Member Apps: The session also explored the compelling reasons why membership organisations are increasingly adopting mobile apps. Whether for event-specific functions, extensions of existing platforms like Learning Management Systems (LMS), or multi-purpose "membership in your pocket" solutions, member apps enhance engagement and provide tailored experiences to users.
Integrating AI in Member Apps: AI's integration into member apps was a focal point, discussing how these technologies can revolutionise member interactions. From AI-driven Q&A features that pull from an organisation's entire digital content repository to personalisation and community moderation, AI is reshaping how membership organisations interact with their members. We also touched on advanced uses of AI like sentiment analysis and language translation, illustrating the breadth of AI's impact in enhancing user engagement and operational efficiency.

Want to know more?

Speak to our Chief Product Officer, Mark Eichler, about how a year-round membership app can elevate member engagement and deliver seamlessly integrated mobile experiences.

Get In Touch