Welcome back to the third instalment of our Sustainably Digital series! Last time, we discussed practical strategies we can take to reduce our digital carbon footprint. In this article, we’ll be looking at eco-friendly and sustainable mobile apps, and how implementing them can significantly benefit your business.
Mobile apps have become indispensable tools for businesses to engage with their customers. In fact, a staggering 90% of mobile internet time is spent in apps. Alongside this surge, there’s an increasing demand for more eco-friendly products and services. With both of these trends in mind, there's a significant opportunity here to align your brand with the growing eco-conscious customer base that you won't want to miss.
Although our mobile devices may not rival fast fashion or air travel when it comes to environmental impact, they still use a considerable amount of energy, needing electricity to function. The average annual carbon footprint of a single smartphone is 63kg CO2e – that’s the equivalent to a 155-mile car journey.
According to Statista, the global green tech market is projected to hit $62 billion by 2030, growing annually at a rate of 20.8%. Therefore, it’s clear that greener technology, including sustainably developed apps, is a vital part of our future.
A sustainable app is one that has been engineered with the environment in mind, and developed through eco-conscious processes and strategies. It goes beyond just apps that promote sustainable habits (although these are great, and very important!). We’re talking about apps that are constructed from the ground up to minimise environmental impact. Some great examples of sustainable apps include Microsoft Teams, hosted on Microsoft Azure (which is committed to being carbon negative by 2030), and utilises energy-efficient data centres powered by renewable energy. The Spotify app is another example, continuously being optimised to reduce energy consumption and investing in sustainability initiatives and carbon offset programs.
Investing in sustainable app development isn’t just about making an environmental statement, it’s about future-proofing your business. As eco-aware consumers gravitate more toward brands who align with their values, sustainably developed apps are the perfect opportunity to demonstrate your commitment to the environment and can help you stand out from the crowd.
Get in touch with [email protected] for a consultation on how to optimise your digital presence with sustainability at its core.
