Councils and public sector organisations are consistently looking to refine and improve their digital interactions with constituents. An essential part of this is deciding on the right DXP. One that stands out in recent times is Umbraco and its cloud services. But why? Let’s dive in.
Presented by:
Mike Cundall, Chief Operating Officer at Cantarus
Nick David, Principal Consultant at Cantarus
Mike Pedersen, Partner Manager at Umbraco
In collaboration with Socitm
For a more in-depth exploration and to get answers directly from our experts, watch the full webinar by clicking here.
Understanding the Basics
While most of us are familiar with Content Management Systems (CMS) - platforms on which websites are built, offering non-tech-savvy individuals the ability to manage and publish content - the concept of a Digital Experience Platform (DXP) is the evolved form. A DXP encompasses CMS but delves deeper, considering the broader digital landscape.
Why DXP?
A website, though crucial, is just one facet of the digital realm. Your marketing campaigns, CRM system, data analytics, social channels, and much more come together to present a unified image of your council or organisation. Hence, a holistic approach to digital strategy has become essential. Relying merely on CMS is passé; today, the emphasis is on delivering a unified, personalised user experience across all digital touchpoints.
1. Holistic yet Flexible
Unlike other platforms that provide a monolithic solution, Umbraco’s strength lies in its composable digital experience platform. Instead of one-size-fits-all, Umbraco provides the flexibility to combine various components, ensuring that the final architecture truly serves the unique needs of the council.
2. Proven Track Record
With over 60 UK councils using Umbraco to power their public-facing websites, this isn’t a new entrant in the sector. In fact, it stands tall as one of the top three DXPs for the sector. The vast adoption speaks to its robustness and reliability.
3. Future-proof Umbraco Cloud
Umbraco Cloud presents a seamless way to harness all the robust features of Umbraco, ensuring consistent and optimal performance. It's not just the individual features but the overarching architecture that makes Umbraco Cloud an ideal choice as a DXP.
In the rapidly evolving digital landscape, it's paramount for councils and public sector organisations to be agile and adaptive. Umbraco, with its composable DXP and cloud services, offers a solution that’s both comprehensive and tailored, ensuring constituents receive the best possible digital experience.
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Our Principal Consultant, Nick David, would love to chat with you about about how our world-class website development capabilities can help you transform your digital presence.