In understanding who their members are and what their needs are, a gap was noted - member engagement and participation. “General member engagement was largely broadcast focused which created a risk of apathy between an IT professional and their membership, as a consequence we faced challenges in both retention and recruitment. A change in environment forced by the pandemic created an opportunity to better serve our members. I saw two interrelated challenges, with the first being the need to cement a more comprehensible, attractive, and personalised member benefits package. The second was energising membership around the shared sense of purpose, interests and goals that led to members joining the organisation in the first place. Our members are (often literally!) geniuses – nearly every problem a member has can be solved or supported by another member. Members are willing and even eager to share; we needed to put a framework in place to enable that.”
A number of research projects identified the need for benefits to be aligned to primary needs in the evolving professions supported by the BCS; peer to peer engagement was recognised as a vital component of a rebuilt membership product. The change in environment created by the pandemic shifted the membership online but reinforced the passive relationship with members able to listen and receive content but not engage and contribute to it.
BCS confirmed that having an online community platform crafted to their business needs and culture would ultimately help them to achieve multiple goals. In reviewing the options to bring this forward, Cantarus was identified as the partner vendor exclusively able to ensure the success of the project while meeting the unique technical requirements of the BCS.
We had a three-month implementation project with BCS, yielding their online community presence orientated to their specific needs and personality.