BVCA Summit is the BVCA’s key flagship event on the calendar held every October. The event attracts leading figures from across the globe within the business, finance, and politics industries. Heavily promoted throughout the year at other events, through direct mailings, and advertisements in event programmes, BVCA required an outstanding microsite that would capture the event’s high profile and drive event bookings. Our objectives for the project were simple:
- Develop and design a microsite that displayed the two-day event in an effortless, but attractive manner,
- A focus on improving user experience,
- Increase awareness of the Summit event.