Cantarus partnered with the IAL to help bring their goals to fruition. They needed a refreshed brand identity that would build brand awareness and deliver impact, as well as ensure all their visual communications were coherent.
We started working with the IAL in late 2020, conducting a full review and audit of their existing website and brand. The site was built on strong foundations, but there was room for improvements to be made across the board.
We kicked off the project by creating a series of concepts and high-level mood boards that focused on 3 themes, inspired by the organisation’s Strategic Plan:
- Connecting People,
- Expanding Globally,
- Leading by Example.
The mood boards each had a distinct look and feel, which was a great way to test out different ideas and find what would be most appropriate for the IAL. We later refined the boards into a single brand vision which was used to inspire the design direction for the project.