With over 6,000 members, the RHA provides advice, up-to-date information, and guidance to its members. The RHA also offers the largest online shop dedicated to road transport.
Previously, the shop was built on a separate entity to the main website, making it difficult from a user’s perspective as they had to jump between two different platforms. It was therefore critical that the main DNN-built website was integrated with the online shop, allowing the buyer experience to be more seamless and cohesive. RHA selected Cantarus for the job thanks to our expertise in membership combined with eCommerce and DNN capability.
The project goals were simple:
- Deliver a much-improved functional website, with a fresh look to strengthen RHA’s brand,
- Merge the eCommerce site with the main website under one domain to unite all products and services, increase traffic, revenue, leads, and improve search rankings/PPC efforts,
- Create an easier customer journey and better UX for new and existing members and non-members,
- Build a website that was easy to manage in-house.